Wearable Wellness to Wavy Mirrors: 4 Trends to Track This Week

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Some trends are easy to miss if you’re not looking in the right places. But once you spot them, they make perfect sense. This week, we’re tracking movements in wellness tech, proptech, finance, and home interiors, all hinting at where the next wave of demand, innovation, and capital is headed. Whether you're a founder looking for traction or an investor scouting what’s next, these trends offer insight into what’s resonating with markets right now.

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Trend #1: RentRedi - Making landlord life easier

RentRedi is a SaaS platform that helps landlords manage everything from tenant screening and credit checks to rent collection and maintenance tracking. Landlords can manage an unlimited number of properties for $12 per month, and tenants get a streamlined app to handle their side of things.

The startup has seen over 2,300% revenue growth in just three years, and its app has more than 100K downloads on Google Play. With more than 200K landlords already using the platform, RentRedi is showing how much demand there is for simplified property management.

This trend sits under the broader rise of property management tech. Nearly half of U.S. households rent their homes, and the number is even higher among Gen Z and millennials. Proptech startups raised over $15B last year, with solutions like EliseAI, Baselane, and Bilt Rewards leading the way in automating and optimizing the rental economy.

Trend #2: Ultrahuman - Taking on the smart ring market

Ultrahuman, a healthtech company based in India, is going all-in on wearable wellness. After launching a glucose monitor in 2021 and a smart ring in 2022, they released Ring AIR, a fitness tracker that measures everything from vitamin D levels to ideal caffeine intake windows. It also tracks sleep, heart rate, and body temperature.

The company is now opening a manufacturing plant in Indiana to ramp up production. With more than $100M in ARR and a recent $35M funding round, Ultrahuman is quickly becoming a serious competitor to Oura.

Smart rings are part of a larger trend in next-gen fitness trackers. From solar-powered watches to body composition scanners and AI-assisted health insights, fitness wearables have evolved beyond step counting. The Galaxy Ring, Aura Strap 2, and Garmin’s Fenix 7 are a few more examples pushing this trend forward.

Trend #3: Fractional CFOs - Helping startups grow smarter

A Fractional CFO offers high-level financial guidance to growing businesses without the cost of a full-time executive. These part-time CFOs are especially popular with startups and small businesses that need help managing investor relationships, improving cash flow, or preparing for funding rounds.

The rising popularity of fractional finance talent is tied to a broader shortage of qualified finance professionals. Many CFOs report being overstretched, and nearly two-thirds say their average tenure is under five years.

Fractional leadership is part of a larger meta-trend around fractional executives. More than 110K people on LinkedIn now identify as part-time C-suite professionals. The Bureau of Labor Statistics has also reported a 57% increase in temporary executive roles since 2020. Titles like Fractional CMO and Fractional COO are also gaining traction as lean teams look for specialized, outcome-driven leadership.

Trend #4: Squiggly Mirrors - Reshaping interiors

Squiggly mirrors, sometimes framed, sometimes frameless, are dominating social media and showing up in living rooms, bedrooms, and bathrooms around the world. They’re playful, modern, and full of personality. Wavy frames made from wood, plastic, or even LED lights make them a hit with younger homeowners and renters looking to add a creative touch to small spaces.

This trend is part of the broader curved mirrors movement in home décor. Interior design is shifting away from sharp edges and toward organic, fluid shapes. Blob mirrors and arched mirrors are popping up everywhere, and content creators are using them to create focal points in hallways and console-table setups.

Curves aren’t just visual; they represent a softening of space, and consumers are embracing them across categories.

Last Week’s Poll Results 📈

Which Trend Excites You The Most?

🟩🟩🟩🟩🟩 Flock Safety (10)

🟩🟩🟩🟩🟩 Millie Moon (10)

🟩🟩🟩🟩⬜️Hyperscalers (9)

🟨🟨⬜️⬜️⬜️ Whimsigoth (4)

33 Votes