top email opening hacks that generate more replies

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Today’s LOWDOWN: 😎 6.5-minute read time

• 🦾 Try These Hooks

•  📧  top email opening hacks that generate more replies

• 💰 Kicking off your investment round?

• 🤖Marketing Tool Spotlight: Better Off

• 🔦 Featured Company: From The Farm

🦾 Try These Hooks

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📧  top email opening hacks that generate more replies

 Email openings are the first few sentences of your cold email that can push your prospects to ignore or reply to your message. But many salespeople write self-centered intro lines that don't give leads a reason to finish reading their email.

So, how do you craft an email opening that grabs attention, boosts curiosity, and gets replies?

👀 Here are three key email opening tactics to book more meetings:

1. Offer immediate value. Your opening line must deliver a clear value proposition to push your prospects to read the rest of your email. Offer them a solution to their problems, a tool to increase efficiency, or information helpful to their business. Showcasing tangible benefits from your email opening piques prospects' interest and grabs their attention. For example,

2. Boost curiosity. An effective email opening line should grab prospects' attention and provoke them to read an email further. Include an intriguing fact, pose a thought-provoking question, or make a bold statement that stimulates prospects’ curiosity. When you push curiosity, you motivate prospects to seek closure, encouraging them to reply to your email. Ensure your statement or question is relevant to the value you're proposing to avoid confusion. For example, 

3. Keep it authentic. Avoid stiff, corporate language, and lean towards a conversational tone.
 
Your authenticity could be the difference between sending your email to the trash or getting a reply.
 
Use it to showcase your personality, and above all, be honest in your communication.
 
For example,

 P.S. It’s possible to create a hyper-personalized email opening for each lead 100% on autopilot.

💰 Kicking off your investment round?

These 5 resources will save you time and energy … and they’re all free! 👇🏼

1️⃣ - PitchLeague.ai: A gem of a tool launched by Alex and his team. Get feedback on your deck, see how your deck ranks against others, and make changes before sharing your deck with investors: https://lnkd.in/ed4cf7DK

2️⃣ - Forward Pursuit Data Room Template: No need to spend hours building a data room from scratch, duplicate the Notion page, and off you go.

3️⃣ - shipshape.vc: The only investor search engine you need. Use ShipShape to do your research on the investors you want on your cap table and tailor your outreach to them: https://lnkd.in/e6YGWApu

4️⃣ - Seven Video: One of the best tools for custom video introductions for prospective investors. Personalization goes a long way, and 7 allows users to embed links to pitch decks, Calendly, data rooms … whatever you want an investor to have access to, you can link it in: https://sevenvideo.io/

5️⃣ - Forward Pursuit Investor List: Over 10k angel investors and VC funds covering all geographies and sectors.

🤖Marketing Tool Spotlight: Better Off

Better Off is an online estate planning platform that helps individuals create personalized plans for handling medical decisions, finances, child care, and more in the event of illness or death. It offers a user-friendly, attorney-reviewed process to generate state-specific legal documents, such as wills and health care directives, at an affordable price. The platform provides various plans, from free health care directives to comprehensive packages for $375, and ensures data security through encryption and compliance with industry standards.

For more details, visit Better Off.

🔦 Featured Company: From The Farm

From The Farm is an online digital marketplace that connects local consumers with locally grown food, empowering small and medium-sized farms. The platform enables farmers and ranchers to sell their products directly to consumers, cutting out the middlemen and allowing more revenue to return to the producers. This approach supports sustainable agriculture and helps local communities thrive by keeping food production and consumption local.

Key Highlights:

1. Industry Expertise: From The Farm is led by a team with extensive experience in cattle ranching, USDA meat processing, and e-commerce sales, including founder AJ Richards and co-founder Brooke Ence.

2. Proven Development Team: The platform has experience scaling successful SaaS businesses, ensuring robust technology infrastructure.

3. Successful MVP Launch: Since its launch in March 2024, the platform has gained significant traction, with over 192 small farms and ranches joining.

4. Growing Investor Interest: To date, From The Farm has raised over $120,150 from 119 investors on Wefunder, with early-bird investment opportunities still available.

Mission and Vision:

From The Farm aims to build a parallel food economy that champions small and medium-sized farms over large corporate entities. The platform ensures consumers have access to nutrient-dense, locally-produced food while empowering farmers to sustain their operations and reinvest in their communities. The initiative is rooted in food sovereignty and environmental sustainability, offering consumers transparency in knowing precisely who grows their food.

How It Works:

• For Consumers: Shoppers can browse local producers, view detailed profiles, and purchase a wide range of artisanal meats, organic produce, and dairy directly from trusted local farmers.

• For Producers: Farmers and ranchers can sign up through the website, fill out a profile questionnaire, and use the platform’s tools to manage their online store, process transactions, and maintain customer relationships.

• Sustainability: The platform emphasizes environmental responsibility by reducing food miles and promoting eco-friendly packaging options.

Investment Opportunity:

From The Farm offers a revenue share loan model where investors receive 15% of the company's revenues each quarter until the full investment amount is paid back, plus a 150% return. This opportunity allows investors to be part of a movement aimed at reshaping the American food system, ensuring food sovereignty, and making quality food accessible to all.

You can explore more and invest through Wefunder.

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