Understand the Importance of Email Warm-Up

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Today’s LOWDOWN: 😎 8.5-minute read time

• 💰 Meta is Fake

• 📊 ‍Mastering Email Outreach

• 📰 Understand the Importance of Email Warm-Up

• 🤖 Cassidy AI

• 📈 Featured Company: Sen-Jam

💰 Meta is Fake

@venzelwenzel

#duet with @CJ Trowbridge #greenscreen ads are a joke!!! #crowdfunding #startup #investing #investors #ceo

📊 Mastering Email Outreach

Mastering Email Outreach: 14 Essential Steps for Startup Founders

As a startup founder, you know that effective email outreach is crucial for growing your business. However, achieving high open and reply rates for cold emails has become increasingly challenging. Enter the need for a smart email warm-up process. By carefully warming up your email domain, you can enhance your sender reputation and ensure your emails land in the primary inbox, not the dreaded spam folder.

Here are 14 essential steps to master email warm-up and revolutionize your email outreach strategy.

1. Understand the Importance of Email Warm-Up

Email warm-up is the process of gradually building the reputation of your email domain. This ensures your emails reach the primary inbox rather than being filtered into spam or promotional folders. You can improve your sender reputation by steadily increasing your sending volume and ensuring positive interactions (such as replies and emails marked as important).

2. Throttle Your Email Sending

Avoid the common mistake of sending a high volume of emails immediately. Instead, gradually increase your sending volume over the first 30-60 days. This approach, known as throttling, helps your sending volume appear natural and prevents spam triggers.

3. Authenticate Your Emails

Implement DKIM, SPF, and DMARC protocols to authenticate your emails. These protocols validate that your emails come from a trusted source, improving your deliverability and sender reputation. Without these protocols, your emails will likely be filtered as spam.

4. Use High-Quality Contact Data

Target the right prospects using high-quality contact data providers like ZoomInfo, SalesIntel, and Cognism. Regularly verify and cleanse your data to maintain a high sender reputation and avoid bounces.

5. Cleanse Data and Automatically Remove Bounces

High bounce rates can damage your sender's reputation. Use a data validation provider to verify email addresses and automatically remove contacts from future emails if they bounce. Keep your overall bounce rate below 1% to avoid spam filters.

6. Craft High-Quality, Engaging Content

Your email content should be engaging and relevant. Use AI tools to create personalized emails that resonate with your prospects. Test your content for spam filtering to ensure it reaches the primary inbox.

7. Set Sending Limits Per Mailbox

Balance your daily sending volume per mailbox to avoid spam reports. Spread your email activity across multiple mailboxes to reduce risk and maintain high engagement rates.

8. Use Multichannel Sequences

Maximize engagement using multiple outreach channels like LinkedIn, calls, direct mail, and social selling. Diversifying your channels reduces spam risk and increases familiarity with prospects.

9. Warm Personal Follow-Ups

Improve the quality of your follow-up emails to maintain engagement. Avoid pestering tones, and make your follow-ups relevant and warm. Personalize your follow-ups to show genuine interest in your prospects.

10. Create Disengagement Triggers

Remove disengaged contacts from your list to maintain a high sender reputation. Use CRM tools to segment and manage disengaged contacts, ensuring your emails reach engaged prospects.

11. Send Emails Individually

Send emails individually through Google Workspace or Office 365 accounts. Avoid using third-party SMTP services, which are often scrutinized more closely by email providers and can lead to your emails being filtered as spam.

12. Monitor Spam Reporting

Use Google Postmaster Tools to monitor spam reports and understand how recipients react to your emails. Adjust your approach if you see spikes in spam reports to improve your email strategy.

13. Conduct Regular A/B Testing

Run consistent A/B tests to keep your email content fresh and engaging. Test different variations of your emails to understand what resonates best with your audience and continually improve your outreach strategy.

14. Use a Quality Email Warm-Up Tool

Invest in a quality email warm-up tool that offers real business domains, significant sample sizes, and separate monitoring and interaction relationships. These tools help stimulate positive engagements and provide accurate data to improve your sender's reputation.

Conclusion

Implementing a robust email warm-up strategy is essential for startup founders looking to enhance their email outreach. Following these 14 steps, you can build a strong sender reputation, increase your open and reply rates, and ensure your emails reach the intended audience's primary inbox.

By mastering these email warm-up techniques, you'll be well on your way to achieving higher engagement and driving growth for your startup. Happy emailing!

🤖Marketing Spotlight: Cassidy AI

Cassidy AI

Cassidy AI is a platform designed to build AI automation and assistants tailored to your business needs. By securely integrating with your tools and leveraging company knowledge, Cassidy automates tasks like customer support, lead qualification, RFP processing, and more. The platform promises seamless integration, robust security, and versatile functionalities to enhance productivity and efficiency across various business operations.

Key Features:

1. Custom AI Assistants:

   • Personalized Assistants: Create knowledgeable custom AI assistants in minutes, trained on your business’s unique knowledge base.

   • Versatile Tasks: Assistants can handle a variety of tasks, from responding to emails to conducting market research.

2. AI Workflows:

   • Workflow Builder: Build powerful automations to run tasks asynchronously in the background, such as real-time scraping, data cleaning, and text generation.

   • Endless Possibilities: Custom workflows can generate, scrape, search, and much more.

3. Data Integration and Security:

   • External Data Connectivity: Seamlessly integrate your company’s information into AI assistants and workflows.

   • Enterprise-Grade Security: Ensures your data is protected and not used for model training, maintaining confidentiality.

4. Model-Agnostic Approach:

   • Future-Proof Strategy: Cassidy's model-agnostic approach ensures you can utilize leading AI models regardless of the provider.

5. Browser Extensions:

   • Anywhere Access: Cassidy's Chrome extension allows you to bring assistants anywhere, enriching LinkedIn profiles, automating email responses, and more.

6. Real-World Applications:

   • Marketing: Convert blog posts to social media content, draft on-brand content, respond to RFPs instantly.

   • Customer Support: Respond to customer inquiries efficiently.

   • Strategy: Analyze competitor offerings, autogenerate weekly competitor news reports.

   • Sales: Draft LinkedIn-enhanced cold sales emails, write personalized cold emails.

Customer Testimonials:

• Productivity Boost: Users have reported significant productivity increases, with Cassidy simplifying tasks that would otherwise take much longer.

• Automation of Tedious Tasks: Cassidy's workflows have been praised for automating monotonous tasks, enhancing efficiency across organizations.

• On-Brand Content Creation: Cassidy helps maintain accuracy and brand consistency in content creation.

Getting Started:

• Free Trial: Get started for free and explore the capabilities of Cassidy AI.

• Demo: Book a demo to see Cassidy in action.

Frequently Asked Questions:

• Knowledge Base: How does Cassidy’s knowledge base make AI smarter?

• Multiple Models: What is the benefit of supporting multiple AI models?

• Security: How secure is your data with Cassidy?

• Integrations: What tools can Cassidy integrate with?

Conclusion: Cassidy AI offers a robust solution for businesses leveraging AI to automate and optimize various tasks. With its custom AI assistants, powerful workflows, and secure data handling, Cassidy empowers teams to work smarter and more efficiently.

For more information and to get started, visit Cassidy AI.

📈Featured Company: Sen-Jam

SenJam's Campaign on Wefunder

Company Overview: SenJam Pharmaceuticals aims to revolutionize the treatment of inflammation, targeting its root causes rather than merely masking symptoms. They strive to create safe, potent, and non-toxic anti-inflammatory treatments by repurposing FDA-approved small molecules. Their innovative approach promises to address numerous conditions caused by inflammation, such as diabetes, cancer, respiratory infections, arthritis, and hangovers.

Key Highlights:

• VC-Backed: SenJam has raised over $250k from venture firms.

• Experienced Leadership: The team boasts over $730 million in exits and expertise from MIT, Harvard, Mayo Clinic, and Memorial Sloan Kettering.

• Patent Portfolio: They hold over 60 global patents and have 11 assets in their pipeline, with four near pivotal Phase 2 clinical trials.

• Innovative Treatments: Their flagship products include a potential FDA-approved hangover cure and a therapeutic for opioid withdrawal.

Investment Terms:

• Convertible Note: $80 million valuation cap with a 20% discount for early bird investors.

• Minimum Investment: $250.

• Investor Perks: Include dividends from the 22-patent portfolio, equity, and potential royalties.

Team and Vision:

• Leadership: Co-founded by Jim Iversen and Jackie Iversen, who bring extensive experience in scaling companies and clinical pain management.

• Mission: To treat inflammation at its source, preventing disease progression and improving overall health and longevity.

Product Development:

• Clinical Trials: Three key assets are at critical Phase 2 trials with partners like KVK Tech, People Science, and Duke University.

• Mechanism of Action: Their treatments modulate cytokines to prevent acute inflammation from becoming chronic, reducing the risk of tissue damage and disease.

Market Opportunity:

• The Anti-Inflammatory Drugs Market is valued at $111 billion and growing at a 9.3% CAGR. SenJam aims to capture a larger $217 billion opportunity.

• Revenue Model: Licensing their intellectual property, including milestone and royalty payments.

Call to Action:

• Investment Opportunity: SenJam invites investors to join their mission of creating "Pharma for the People" by investing in their transformative approach to health.

Campaign Vision: SenJam envisions a world where inflammation is controlled at its source, extending the health span and vitality of billions of people. They are committed to changing how the pharmaceutical industry treats humanity, making treatments more accessible and effective.

For more details and to invest, visit the SenJam campaign on Wefunder.