What’s Trending: Bouclé Pillows, IaC Automation, Beef Tallow Skincare, and the Rise of Data Fabric

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Timing the market is hard, but spotting breakout trends before they go mainstream isn’t. In a landscape where technology evolves faster than ever and attention shifts in real time, staying ahead isn’t optional. It’s how startups scale and investors win.

In this edition, we highlight four sectors generating early momentum: consumer tech, wellness, cloud automation, and data intelligence. Each one reflects real shifts in behaviour, spend, and adoption and gives a peek at what’s next in innovation.

Whether you’re building or backing, these are worth tracking.

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Trend #1: Santa Cruz Paleo – Where Supplements Meet Social Proof

Santa Cruz Paleo is a DTC supplement brand with a stronghold on the Paleo niche. Their product line spans roughly 40 SKUs, including pre-workout blends, electrolytes, protein powders, and even vitamin formulations.

Among them, Santa Cruz Paleo’s electrolyte mixes are in such high demand that they frequently sell out. Search interest in “Santa Cruz Paleo electrolytes” has surged nearly 470 percent over the past two years, while the brand’s highly-rated beef tallow brings in around $61K per month on Amazon. The company’s TikTok presence, which has amassed 30.2 million likes, is fuelling much of this traction.

Santa Cruz Paleo is riding the Beef Tallow Skincare meta trend. Originally used in cooking, beef tallow is now being rebranded as a skincare powerhouse, praised for its moisturizing and anti-inflammatory properties. Interest in “beef tallow for skin” has quadrupled in the past year, with products like tallow face cream, soap, and balms drawing consumer curiosity. While opinions on efficacy vary, the social buzz is translating into real revenue across wellness and beauty aisles.

Trend #2: Spacelift – DevOps Gets a Productivity Boost

Spacelift is a rising platform in the infrastructure-as-code (IaC) space, helping DevOps teams manage cloud environments with fewer errors and more automation. IaC, which lets engineers configure infrastructure through code, removes many manual tasks and boosts deployment speed.

Spacelift allows teams to set guardrails, automate workflows, and give developers self-service capabilities. It also supports IaC tools like Terraform and Pulumi, making it easier to integrate with version control systems and detect drift in real time.

Spacelift is part of the broader IaC meta trend. The market for these tools is growing rapidly, expected to top $4.45B by 2030. Major moves, like IBM’s $6.4B acquisition of Terraform’s parent company, reflect growing enterprise interest. Tools like Pulumi, OpenTofu, and Terragrunt are helping teams scale infrastructure more efficiently by reducing redundancy and improving reliability. For startups building developer-first tools, this space is heating up.

Trend #3: Bouclé Pillows – Cozy Textures Go Mainstream

Bouclé pillows are soft, plush throw pillows made from a looped yarn that creates a nubby, textured fabric. Traditionally made from wool, these pillows offer both comfort and style, often seen in neutral or earth tones like sage, cream, and slate.

TikTok and Instagram users have turned bouclé into a home décor favorite, showcasing it in bedrooms, nurseries, and living spaces. One popular bouclé pillow cover on Amazon brings in over $217K per month in revenue, showing just how mainstream the trend has become.

Bouclé Pillows are part of the Bouclé Furniture meta trend. This aesthetic, once niche, is now influencing everything from sofas and ottomans to bed frames and rugs. Search interest in “bouclé fabric” has nearly doubled in the past two years, thanks to its clean, organic appeal and cosy minimalism. For eCommerce brands focused on home, bouclé is more than a seasonal trend, it’s a design language resonating across demographics.

Trend #4: Data Fabric – Rewiring the Enterprise Data Stack

Data fabric is an architecture approach that helps enterprises unify and access data from multiple environments without needing to move it. As companies juggle data lakes, warehouses, legacy systems, and multi-cloud setups, complexity and fragmentation are slowing them down.

Data fabric connects all of this through a real-time interface that works across formats. It supports structured and unstructured data, making it ideal for businesses layering AI into their workflows. One survey found that nearly 65 percent of companies now manage over one petabyte of data, and more than 40 percent exceed 500 petabytes.

Data fabric is aligned with the Data Observability meta-trend. With search interest in data observability on the rise, companies are investing in centralized tools to monitor pipeline health and reduce downtime. Startups like Grafana, Cribl, and Datafold are gaining traction by helping businesses improve reliability and proactively address quality issues. For organizations scaling AI systems, having a clean, observable data layer is quickly becoming table stakes.

Last Week’s Poll Results 📈

Which Trend Excites You The Most?

🟨🟨⬜️⬜️⬜️ Cradlewise (4)

🟨🟨⬜️⬜️⬜️Skyflow (4)

🟩🟩🟩🟩⬜️ Shilajit Gummies (7)

🟩🟩🟩⬜️⬜️ ZTNA (5)

22 Votes