Welcome back!

“The tallest oak in the forest was once just a little nut that held its ground.

Today’s LOWDOWN: 😎 7.5-minute read time

• 💰 All startup founders are delulu

• 📊 LinkedIn's 2024 algorithm.

• 📰 Facebook's Fake Account Problem: A Big Issue for Advertisers

• 🤖 Snitcher

• 🕵️‍♂️ Jingle

💰All startup founders are delulu

@aistartupfren

All startup founders are delulu ✨ #aistartup #startupfounderlife #techfounder #femalefounders #techstartup

📊 linkedin's 2024 algorithm.

Someone found linkedin's 2024 algorithm.

Here's how your posts will get seen now:

Full credit Richard van der Blom, this is gold...

🔥 Polls drive engagement
→ Reach 1.99x > average
→ 2.16x higher on company pages
→ Ideal: 1-week duration.

🎠 Carousels Shine
→ 1.6x more reach than text+image.
→ Aim for 12-13 slides.
→ 25-50 words per slide.
→ Poor mobile optimisation = 75% drop in reach.

🖼️ Text + Image Magic
→ 1.26x the average reach.
→ Posts with 900-1,200 characters see the best engagement.
→ 10% drop in reach for every additional 300 characters.
→ Each additional image up to the 5th can boost reach by 5%.

📝 Text-Only Power
→ Best at 1,800-2,100 characters.
→ Hooks increase engagement by up to 40%.
→ Strong CTA = 25% engagement boost.

🎥 Video Impact
→ 1-2 minutes long boosts interaction by 40%.
→ Vertical videos gain 15% more reach.
→ Native uploads avoid a 50% cut in reach from external links.

🎨 Visuals Matter
→ Personal images boost visibility by 15-20%.
→ RELEVANT Images increase engagement 45%
→ Brand colours increase recall by 15%.

💬 Engage to Be Seen:
→ Engaging with creators boosts your content’s visibility.
→ Comments are best
→ Direct engagement enhances your feed presence.
→ Saving a post nearly guarantees the author's next post will appear in your feed.

🚀 Content Dos
→ Mix content types for broad appeal.
→ Keep mobile optimization in mind.
→ Embrace storytelling.
→ Overly promotional posts = -75% engagement

📊 Stay Analytical
→ Monitor performance to tweak your strategy.
→ (I use tools like Taplio).

Again, full credit Richard van der Blom + team 🪄

📰 Facebook's Fake Account Problem: A Big Issue for Advertisers

Facebook's Fake Account Problem: A Big Issue for Advertisers

From January to March 2024, Facebook deleted 631 million fake accounts. This huge number makes people wonder if Facebook has been honest about its user numbers.

What's the Big Deal? Facebook keeps fighting fake accounts. Every few months, they remove hundreds of millions of them. For example, in late 2023, they deleted 690 million fake accounts. This shows it's a constant problem.

Gif by alcrego on Giphy

Fake accounts are bad because they can spread false information, scam people, and trick others. The number of fake accounts means some people are working hard to misuse Facebook.

Why Advertisers Should Care: Fake accounts are a big problem for companies advertising on Facebook. These companies spend a lot of money on ads, thinking they'll reach real people. But if many accounts are fake, advertisers might be wasting their money. If they pay for fake views and clicks, Facebook could be seen as cheating advertisers.

Advertisers need correct information to make smart choices about their ads. If many Facebook users are fake, the data advertisers use to plan their marketing will be messed up.

What About Facebook's Investors? Facebook investors are worried about all these fake accounts. They question whether Facebook's user numbers are accurate. The number of users and how much they use Facebook affects the company's value and stock price. If fake accounts inflate these numbers, it could mean Facebook isn't worth as much as people think.

Public Trust and Government Concerns: People already don't trust Facebook much because of past problems with privacy and false information. The high number of fake accounts makes this even worse. It suggests Facebook might be easier to misuse than people thought.

The government is also paying attention. It's looking closely at social media companies to ensure they protect user data and prevent misuse. The large number of fake accounts on Facebook might make the government want to create stricter rules.

What Facebook is Doing: Facebook uses advanced computer programs to find and remove fake accounts. They say they catch most fake accounts before they can do anything on the site. But the fact that so many still get through shows it's a challenging problem.

Facebook shares reports about how many fake accounts it removes and what it's doing to fight the problem. This is part of its effort to regain trust, but many people still aren't sure if it's enough.

A Better Way: Build Your Own Audience These problems with Facebook show why it's important to have a direct connection with your audience. Relying too much on social media is like renting your audience—you don't have full control.

Instead, using tools like customer databases and email newsletters lets you "own" your audience. Here's why this is better:

1. Direct contact: You can reach people directly without going through Facebook.

2. Real engagement: You can personalize your messages and build stronger relationships.

3. You control the data: You decide how to use information about your audience.

4. More reliable: Fake accounts or Facebook's rules won't affect your messages.

5. More stable: If Facebook has problems, you can still reach your audience.

What Needs to Happen Now: Facebook needs to improve its ability to find and remove fake accounts. It should also be more open about its challenges and its plans to fix them.

Advertisers should ask Facebook for more information about who their ads are reaching. They should also consider advertising on other platforms to spread out their risk.

In conclusion, Facebook's fake account problem is severe and affects many people. It shows why building your direct audience through email and other tools is essential. This way, you have more control and don't have to worry as much about problems with social media platforms.

🤖Marketing Tool Spotlight: Snitcher

Overview and Summary of Snitcher

Website: Snitcher

Snitcher is a B2B tool that helps businesses identify, engage, and convert anonymous website visitors into actionable leads. It utilizes advanced identification technology, real-time visitor tracking, and data-driven audience insights to support sales, marketing, and agency teams.

Key Features and Solutions:

1. For Sales:

   • Discover, qualify, and prioritize high-intent leads.

   • Real-time notifications about target companies visiting the website.

   • Tools to start and maintain relevant sales conversations.

2. For Marketing:

   • Focus on accounts rather than individual visitors.

   • Personalize website journeys and improve retargeting.

   • Reduce wasted ad spend by targeting or excluding specific visitors.

3. For Agencies:

   • Gain insights earlier and drive more qualified leads for clients.

   • White-label solutions to enhance client ROI.

4. Integrations:

   • Seamlessly integrates with over 5000+ apps.

   • Real-time visitor identification API for customized data pipelines.

   • Enhances Google Analytics for B2B insights.

5. Customer Feedback:

   • Positive reviews highlight the tool’s ability to gather detailed lead information and its ease of use.

   • Users appreciate the platform's ability to integrate with existing CRM systems and its data quality relative to price.

6. Free Trials and Pricing:

   • Offers a 14-day free trial without requiring a credit card.

   • Multiple subscription options are available based on the user’s needs.

Notable Testimonials:

• David G., Head of Sales: "Snitcher gathers insights on a higher number of leads than competitors and provides more detailed information."

• Marc-Antoine C., Marketing and Sales Coordinator: "An ideal tool for account-based marketing, helping to gather new leads."

• Balasubramanian G.: "Better than Google Analytics and Adobe for finding the right leads and providing contact details."

Links to Key Pages:

• Lead Generation

• Google Analytics Enrichment

• Real-Time Identification API

• Solutions for Sales

• Solutions for Marketing

• Solutions for Agencies

• Help Center

• Customer Stories

• Pricing

Snitcher provides a robust platform for B2B companies to enhance their lead generation and marketing strategies by offering detailed insights into website traffic and visitor behavior. The tool is praised for its ease of integration, comprehensive data, and ability to support targeted sales and marketing efforts.

📈Featured Company: Jingle

Revolutionizing Delivery with Jingle

Invest in Jingle: The Future of Mobile Commerce

In the dynamic world of delivery services, one innovative startup is turning the traditional model on its head. Meet Jingle, a groundbreaking marketplace that brings your favorite local vendors directly to your doorstep in minutes. With over $1.2M raised from 15 investors, including top-tier venture firms like Bessemer Venture Partners, Jingle is poised to redefine convenience and efficiency in the delivery landscape.

Why Jingle?

1. Proven Leadership: Led by Baris Karadogan, a seasoned entrepreneur with 14 years of CEO experience and two successful exits, Jingle is backed by a team of industry veterans. This includes Danielle Zotter, a digital marketing expert with over 15 years in the field, and Ahmet Kiziltan, an engineering leader with extensive mobile software development experience.

2. Disruptive Model: Traditional delivery services are plagued with inefficiencies—high fees for vendors, long wait times for consumers, and unfair working conditions for drivers. Jingle addresses these issues head-on with its mobile store model, offering faster, cheaper deliveries while fostering direct relationships between vendors and customers.

3. Strong Market Fit: Since its inception, Jingle has quickly gained traction, achieving product-market fit with 12,000 users and 60 vendors in just one year. Their innovative approach has seen the average order value double from $20 to $40 in just three months.

4. Scalability and Efficiency: Mobile stores operating on Jingle can reach customers in under 15 minutes, drastically reducing delivery costs and times. Vendors save on the substantial overheads associated with physical stores, while customers enjoy a seamless, timely delivery experience.

5. Social Impact: Jingle’s model also aims to tackle food waste by keeping inventory mobile and responsive to real-time demand. This not only helps in reducing waste but also ensures that surplus food can be efficiently distributed to food banks and communities in need.

Investor Perks:

• Minimum Investment: $500

• Early Bird Terms: $10.8M valuation cap for the first $250K invested

• Perks: Tiered rewards for investments starting from $500 up to $10,000

Backed by Industry Leaders:

• Bessemer Venture Partners: Invested $500,000. Known for funding early-stage rounds in companies like LinkedIn, Shopify, and Pinterest.

• Daglar Cizmeci: Invested $1,500,000. A renowned entrepreneur and Wharton School’s "40 under 40" awardee.

Why Now? The demand for delivery services has surged, yet current models are unsustainable. Jingle’s innovative push model, coupled with AI-driven logistics, provides a scalable solution that benefits vendors, consumers, and drivers alike. With the potential to revolutionize the industry and a strong foundation for growth, Jingle represents a compelling opportunity for forward-thinking investors.

Join the movement to reshape delivery services and support local businesses. For more details and to invest, visit the Jingle App campaign on Wefunder.

This Week’s Motivational Quote: