Smarter Software, Faster Loans, Better Sleep, Dewier Skin

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We’re in a moment where the edge of innovation is moving faster than most can keep up with. AI isn’t just supporting engineers, it’s starting to replace them. Skincare routines now include injections derived from salmon DNA. And travel pillows? They’re generating over a million dollars a month by rethinking how people sleep on planes.

This week’s trends span software, finance, beauty, and comfort, each telling its own story about where demand is shifting and how fast markets are evolving. Whether you're a founder, an investor, or just obsessed with what’s next, these signals are worth paying attention to.

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Trend #1: Magic AI - Fully autonomous code generation

Magic AI aims to eliminate the need for human engineers. The startup is building tools that can design and write entire software programs on their own, no snippets, no co-pilot required. They haven’t launched a working product yet, but that hasn’t stopped them from raising over $515M in funding and racking up a $1.5B valuation. With 8,000 Nvidia H100s in hand and a model that can now retain 10 million lines of code at once, they’re gunning for a future where AI does the heavy lifting behind the keyboard.

What’s next is a surge in fully automated dev tools. AI coding assistants are already mainstream, but now the conversation is shifting to complete software automation. Startups like Cursor, Codeium, and Poolside are part of this movement, as the global market for AI coding tools races toward a projected $12.6B by 2028.

Trend #2: Figure Lending - Fast-track digital HELOCs

Figure Lending has quietly become one of the biggest players in home equity lending. The company’s 100% online HELOC process handles everything from income verification to notary signatures, often funding loans up to $400K in just five days. Their model has already helped over 200K homeowners and processed $14B in loans. Unlike traditional lenders, Figure’s approach prioritizes speed, automation, and accessibility, and it's working.

What’s next is a bigger wave of smartphone-first lending experiences. Digital lenders already dominate personal loans, and now they’re branching into more specialized areas like solar installs, car purchases, and HELOC-backed credit cards. Whether it’s Aven, GoodLeap, or LendBuzz, speed and convenience are becoming just as important as interest rates.

Trend #3: TRTL Pillow - Travel comfort goes viral

The TRTL pillow is taking sleep-on-the-go to the next level. Instead of a U-shaped wraparound, this one wears like a scarf, holds your head upright with hidden support, and folds into a travel pouch when not in use. With $1.1M in monthly Amazon revenue and versions for kids, hot sleepers, and height adjusters, it’s become a breakout hit among restless flyers and TikTok creators alike.

What’s next is the return of the travel pillow, but with better design and smarter marketing. Brands like Flyhugz and Cabeau are rethinking ergonomics, while Infinity Pillow and Ostrichpillow focus on multi-position comfort. As more people get back in the air, they’re bringing creature comforts along for the ride.

Trend #4: Rejuran Treatment - Salmon DNA-powered skincare

Rejuran is one of the latest South Korean beauty treatments to go global, and it’s not your average facial. Often called the “salmon sperm facial,” it uses PDRN, a compound derived from salmon DNA, to boost collagen, reduce scars, and give skin a dewy finish. Delivered through microneedling or direct injections, it’s especially popular around the eyes, lips, and acne-prone areas and it’s already caught the attention of celebs like Kim Kardashian and Jennifer Aniston.

What’s next is a wider boom in PDRN skincare. Search volume for the term has exploded, and beauty brands are expanding beyond injectables into creams, serums, masks, and ampoules. With benefits like inflammation reduction and tissue repair, PDRN is quickly becoming a signature ingredient across the K-beauty scene.

Last Week’s Poll Results 📈

Which Trend Excites You The Most?

🟩🟩🟩🟩⬜️ RentRedi (6)

🟩🟩🟩⬜️⬜️ Ultrahuman (4)

🟩🟩🟩🟩⬜️Fractional CFO (6)

🟩🟩🟩🟩🟩Squiggly Mirror (8)

24 Votes