Personalize Every Landing Page

Welcome back!

Don’t piss on my back and tell me it’s raining. Old West quote

Today’s LOWDOWN: 😎 9.5-minute read time

• 📧 The best email copy is simple.

• 💻 How The TikTok/YouTube/IG Algorithm Works

• 💰 How To Follow-Up Like A Pro

• 🤖 Marketing Tool Spotlight: Fibr

• 🔦 Featured Company: Evanly Bakes

📧 The best email copy is simple.

The best email copy is simple.

That doesn’t mean it’s easy.

It boils down to two things:

→ Do your research

- Browse Reddit: grab ideas
- Delve into customer reviews
- Delve into competitors’ reviews
- Deep dive Facebook communities

→ Work to a great brief

- The better the guidance, the better the copy
- Messaging will only work if you’ve hit the nail on the head
- Sits with both customer desires and your company objectives

Do this, and your copy will land.

That’s because you’ve understood:

Have > Feeling > Status > Inner Desire

No one person is behind the customer win below 👇

It was a team effort between copywriter and strategist.

Great win 🎉

💻 How The TikTok/YouTube/IG Algorithm Works

💰 How To Follow-Up Like A Pro

@officialmatteaston

How to follow up like a pro

🤖Marketing Tool Spotlight: Fibr

Fibr.ai is an AI-powered platform focused on helping marketers create highly personalized landing pages at scale. The platform is designed to enhance customer experience by bridging the gap between digital ads and landing pages, leading to increased conversions and reduced customer acquisition costs (CAC).

Key Features:

1. AI-Driven Personalization: Fibr allows businesses, especially direct-to-consumer (D2C) brands, to create personalized landing pages tailored to individual customers or segments, offering a 1:1 experience. This feature is especially valuable in increasing ad relevance and boosting conversions​

2. No-Code Ad Connect: Fibr’s platform integrates seamlessly with ad campaigns, ensuring that landing pages reflect the exact messaging of digital ads. This removes the disconnect between ads and landing pages, significantly reducing bounce rates

3. A/B Testing at Scale: Fibr offers an industry-first “Forever Free” A/B testing tool, which allows businesses to continuously optimize their landing pages. This helps brands test different variations to improve conversion rates without additional costs​

4. Customizable for Influencer Marketing: For brands heavily invested in influencer marketing, Fibr provides the ability to create personalized influencer-specific pages. These pages track conversions and ROI per influencer, making it easier to evaluate the success of influencer campaigns​

Target Audience:

Fibr is tailored for enterprise and mid-market businesses, particularly in the D2C space, that need to streamline and scale their digital marketing efforts. The platform is ideal for marketing teams looking to improve their campaign efficiency and personalize customer experiences across large-scale campaigns​Impact and Benefits:

• Fibr has helped businesses reduce CAC by up to 15% and significantly improve conversion rates by creating tailored landing pages that match ad messaging​

• The platform has proven particularly effective in reducing friction between ad campaigns and landing pages, resulting in as much as a 2X increase in conversions for some users​

Future Vision:

Fibr is positioned to revolutionize marketing by integrating human expertise with AI technology. The company’s vision is to empower marketers with tools that allow them to focus on creativity while automating repetitive tasks, such as landing page creation and optimization​

For more information, visit their official website at fibr.ai.

🔦 Featured Company: Evanly Bakes

Evanly Bakes, a bakery based in Pittsburgh, Pennsylvania, is raising funds on Honeycomb Credit to expand its operations. Founded by Evan Morgan-Newpher in 2023, Evanly Bakes specializes in a range of gourmet baked goods, including brownies, blondies, cake jars, and custom cakes for special events like weddings and birthdays. The bakery also caters to people with food allergies, offering delicious treats that include all dietary needs.

The campaign aims to raise between $25,000 and $50,000, with the funds allocated toward increasing production capacity, enhancing distribution, and growing the bakery's online and physical market presence. The bakery has already seen significant success selling its products at various food markets and festivals and offering nationwide shipping for its brownies and blondies.

Evanly Bakes is positioning itself for further growth and expansion. Leveraging Honeycomb Credit's community investment model, the company hopes to strengthen ties with local customers and investors while expanding its reach to new markets across the U.S. The company hopes to use the funds to support its scaling efforts and continue offering top-tier baked goods with a focus on quality and customer satisfaction.

You can find more details and invest in the campaign here.

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