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“A woman with a voice is, by definition, a strong woman.

Today’s LOWDOWN: 😎 4.5-minute read time

• 💰 easy way to find RSS feed URLs

• 📊 ‍Creative Hiring Process

• 📰 The Biggest Red Flags Investors Should Look For

• 🤖 Fathom Video

• 🕵️‍♂️ Vita Imaging

💰easy way to find RSS feed URLs

@mason.automate

easy way to find RSS feed URLs!

📊 Creative Hiring Process

Hiring:

Our hiring filter is simple. 

They must be a culture fit and: 

•  Have a finger on the pulse of social

•  Be creative and witty  

•  Have an impeccable work ethic

Everything else we train for. 

The curriculum 

Creative Strategy 101: 

• Psychology fundamentals and the key emotional drivers of consumer behavior. 

• Direct response copywriting logic & formulas.

 Creative Research and Analysis 

•  Ad Types

•  Ad Building Blocks  

•  Where to look for inspiration and spy on the competition 

•  How to reverse engineer any creative

 Concept Development 

•  Identifying Pain Points + Key USP/Benefit 

•  How to craft strong hooks and CTAs

•  How to create A/B tests  

•  Write a Creative Strategy Presentation for clients

 Storyboarding & scripting 

• How to use our internal Storyboards templates  

• How to brief creators and production for shoots 

• Scriptwriting hacks for each Ad Building Block

Performance Design Best Practices 

•  How to use Tiktok & Meta Design Systems to make native-looking ads

•  Heartbeat Method for ad pacing and tempo 

•  Caption and text layover strategies

•  How to work with the video editing team

Creative Optimization 

•  How creatives are tested 

•  What each metric means 

•  How to analyze ad performance 

•  Drawing correlations and avoiding biases 

•  How to formulate iterations during creative sprints

Creative Strategy is intense, and it requires grit. 

To nurture and care for their bright minds, we allow them to fund their fun and creative activities outside of work - language courses, dance lessons, therapy, travel, and so much more.

There is no better feeling than blindly trusting your team to share the vision, create, and execute.

📰 The Biggest Red Flags Investors Should Look For

Investors must be vigilant in identifying potential risks in startup investments, particularly in equity crowdfunding deals. Recognizing these red flags and yellow flags is essential for informed decision-making and reducing financial loss risks.

Red Flags

1. Low Runway:

   • Why It Matters: A company's runway is the period it can operate with current funding before needing more financing or achieving profitability. A short runway indicates a high risk of bankruptcy.

   • What to Do: Assess the company's runway by dividing its cash by the monthly burn rate. Ensure that the funds raised in the current deal provide 12-18 months of runway. Investigate the reasons for a low runway, such as funding challenges or financial mismanagement.

2. Lawsuits:

   • Why It Matters: Legal issues can incur substantial costs and impede operations, damaging the company's reputation and hindering fundraising efforts.

   • What to Do: Understand the reasons behind any lawsuits and their potential consequences. Consider other opportunities if the lawsuit poses significant risks to the company's operations or reputation.

3. Shareholders Selling Shares:

   • Why It Matters: When shareholders sell shares during a Regulation A offering, funds are diverted from the company's growth, potentially indicating a lack of confidence in future returns.

   • What to Do: Be cautious of low company valuations or high valuations with limited growth prospects. Consider passing on the deal if there are concerns about shareholder confidence.

4. Outrageous Revenue-to-Valuation Multiple:

   • Why It Matters: An excessively high revenue-to-valuation multiple can lead to suboptimal returns, as acquirers or the stock market may not value the company above its actual worth.

   • What to Do: Check the company's revenue multiple to ensure it aligns appropriately with the revenue generated.

5. Revenue Drop:

   • Why It Matters: A significant revenue drop may indicate poor demand, execution challenges, or increased competition.

   • What to Do: Investigate external factors that could have caused the drop and seek detailed explanations from founders. Assess the company's potential for revenue growth based on the provided explanations.

6. Uncapped Future Equity:

   • Why It Matters: Investing through SAFE or convertible notes without a valuation cap can result in conversion at a less favorable price, diminishing returns.

   • What to Do: Avoid investing in companies lacking a valuation cap or clear conversion terms.

By paying attention to these red flags, investors can better navigate the risks associated with startup investments and make more informed decisions.

🤖Marketing Tool Spotlight: Fathom Video

Fathom Video

Fathom Video is an AI-powered notetaking and transcription tool designed to enhance meeting productivity. The platform records, transcribes, highlights, and summarizes meetings, allowing users to focus on the conversation without the distraction of taking notes.

Key Features:

1. Real-Time Transcription and Summarization: Fathom provides AI-generated summaries and transcriptions within 30 seconds of meeting conclusion.

2. CRM Integration: Automatically syncs meeting summaries and tasks to various CRM systems, saving users time on post-meeting data entry.

3. Clip Sharing: Users can share specific clips from meetings, which can be integrated into platforms like Slack, Google Docs, and Gmail.

4. Language Support: Fathom supports 28 languages, making it accessible to a global audience.

5. Compatibility: Works with various video conferencing platforms and meets diverse compliance requirements.

Customer Testimonials:

• Sales Teams: Praise Fathom for reducing the need for manual note-taking, which helps streamline follow-ups and improve deal closure rates.

• Coaching and Consulting: Users appreciate the quick transcription turnaround and the ability to see detailed meeting conversations in real-time.

• General Users: Highlight the ease of use, integration with other tech tools, and the valuable AI-generated summaries.

User Experience:

• Users save approximately 20 minutes per meeting, equating to about 15 weeks per year.

• Fathom is celebrated for its high accuracy in note-taking and the ability to create detailed, actionable summaries of discussions.

Additional Insights:

• Productivity Boost: Fathom's automation of meeting notes allows users to be more present during calls and reduces the cognitive load associated with multitasking.

• Adoption and Integration: Its seamless integration with various tools and platforms makes it a versatile addition to any professional workflow.

For more information or to explore the features further, visit the Fathom Video website.

📈Featured Company: Vita Imaging

Vita Imaging's Investment Opportunity

Vita Imaging Inc. is a medical device company focused on developing cutting-edge cancer detection and diagnostic technology. Their flagship product, AURA™, is a non-invasive imaging device capable of identifying both melanoma and non-melanoma skin cancers in just 15 seconds. AURA™ is currently under FDA review, expected to be completed in 2024. Vita Imaging also aims to seek regulatory approval in Canada, the European Union, Australia, India, and Asia.

Key Reasons to Invest:

1. Innovative Technology: AURA™ uses Raman spectroscopy to provide nearly instantaneous diagnostic results, potentially reducing unnecessary biopsies.

2. Market Potential: With 1 in 5 Americans developing skin cancer in their lifetime, the market for skin cancer diagnostics is substantial, projected to grow to nearly $55 billion by 2028.

3. Expert Team: The team includes world-renowned experts in cancer detection, led by a CEO with a proven track record in taking companies public.

The Impact of Skin Cancer:

• Prevalence: Skin cancer is the most common form of cancer in the U.S., with an estimated 9,500 people diagnosed daily.

• Economic Burden: Skin cancer treatment costs the healthcare system $8.1 billion annually.

• Importance of Early Detection: Early detection of melanoma significantly increases survival rates, highlighting the critical need for advanced diagnostic tools like AURA™.

Challenges in Current Detection Methods:

• Visual lesion inspection and dermatoscopes, although common, are often subjective and error-prone, necessitating more reliable diagnostic technologies.

For more detailed information, please refer to the links provided on their website.

This Week’s Motivational Quote: