Mastering Outreach: Get Replies That Lead to Results

Welcome back!

Speak the truth, but leave immediately after.

Today’s LOWDOWN: 😎 20.5-minute read time

• 🦾 Notebook LM

•  📧 Struggling to get replies from your outreach efforts?

• 💰 Potential Expenses Associated with Reg CF

• 🤖 Marketing Tool Spotlight: ACast

• 🔦 Featured Company: Powur

•  🗓️: Construct and Shape Social Media Channels

🦾 Notebook LM

@mattfarmerai

NotebookLM from Google will turn your data into a podcast!? #llm #openai #googleai #ainews #aitools #ai

🤯 Listen to this audio as an example post from Notebook LM 🤯

📧 Struggling to get replies from your outreach efforts?

Struggling to get replies from your outreach efforts?
It might be time to fine-tune your approach. Fix these 7 essentials to significantly improve your results:

1. Keep Lemwarm on
Deliverability is the backbone of any successful outreach campaign. Without ensuring your emails consistently land in your prospect's inbox, all your efforts are wasted. Lemwarm, or any warm-up tool, is essential for maintaining high deliverability rates. Think of it as a protective shield that preps your email domain by slowly building a positive sending reputation. Keep it running to avoid your emails ending up in spam folders.

2. Perfect your technical set-up
The technical foundation of your email system is critical but often overlooked. From properly setting up SPF, DKIM, and DMARC to making sure your domain and IP addresses aren’t flagged for spam, this “boring stuff” is crucial for getting your emails delivered. No matter how great your copy is, it won’t matter if it never reaches your recipient’s inbox. This is the hidden work that powers effective outreach, so take time to ensure everything is correctly set up.

3. Use 5+ email senders
Scaling your outreach while protecting your email reputation requires using multiple email addresses. Having at least 5 email senders allows you to safely increase your volume without overloading a single domain or email account, reducing the risk of being flagged for spam. This also helps you diversify your outreach and hit different segments with personalized messages, enhancing your reach without compromising deliverability.

4. Limit sending to <30 emails per day per sender
When it comes to modern outbound strategies, the mantra is 'quality over quantity.' Sending fewer, highly-targeted emails—ideally under 30 per day per sender—ensures you stay under the radar of spam filters while delivering personalized messages that resonate with your audience. It’s not about blasting hundreds of emails and hoping something sticks; it’s about crafting thoughtful, tailored outreach that drives genuine engagement.

5. Copywriting is EVERYTHING
Your outreach copy is the make-or-break point of your campaign. It’s not just about one-off emails anymore—successful outreach leverages a multichannel strategy across email, LinkedIn, and other platforms, using advanced conditions to target recipients at the right stage of their decision-making process. Every word in your email should serve a purpose, driving the reader to take action. The right copy can hook a prospect, but the wrong copy will lead to a quick delete.

6. Data quality matters
Bad data is the silent killer of outreach campaigns. You'll see poor engagement and wasted effort if your contact lists contain inaccurate or outdated information. Relying solely on tools like Apollo or ZoomInfo may not cut it anymore. Consider using advanced tools like Clay or Lemlist for data enrichment for high-performing campaigns. These platforms offer better-quality, verified data, ensuring your outreach is precise, and your audience is genuinely relevant.

7. Leverage AI
In 2024, AI should be a core component of your outreach strategy. Whether it’s automating tedious tasks, personalizing at scale, or analyzing data to refine your messaging, AI can dramatically improve efficiency and outcomes. From writing optimized email copy to predicting the best times to send, AI tools give you a competitive edge, allowing you to focus on what matters—building relationships and closing deals.

Addressing these 7 essentials can transform your outreach strategy, boosting response rates and overall engagement.

💰 Potential Expenses Associated with Reg CF (Regulation Crowdfunding)

1. Funding Portal: Reg CF offerings must take place on a FINRA-approved funding portal. These portals streamline the fundraising process by centralizing all your information. We can assist you in finding the right platform. The cost typically ranges from 5-10% of the total offering, which is usually the most significant expense.

2. Legal Fees (Attorney): While most funding portals handle Form C filing with the SEC, you may still need a securities attorney to draft contracts and subscription documents and provide legal advice regarding securities (highly recommended). Some portals offer templates and tools to help reduce these legal costs. Depending on your specific needs, legal fees typically range between $1,000 and $10,000.

3. Audit Fees: A CPA must review your financials before you file SEC Form C, making this one of the first steps in the process. The cost for financial reviews varies based on the complexity and organization of your records, typically ranging from $1,000 to $7,000.

4. Escrow Provider: The SEC mandates that all funds raised through Reg CF must be held in escrow. Most funding portals include this service in their fees, but if not, an escrow provider may charge a one-time fee ranging from $500 to $5,000. We can help you find a suitable provider if necessary.

5. SEC-Registered Stock Transfer Agent: You might need a transfer agent to manage your shareholder list and stock transfers and provide shareholder support, all in accordance with SEC regulations. These costs are generally minimal, especially when using a provider like Colonial Stock Transfer. We can provide more details and proposals upon request.

6. Marketing Services: Effective marketing is critical for a successful campaign. You may need to hire a third-party marketing firm to ensure a strong presence through a website, social media, and digital advertising. Digital ads alone can cost up to 10% of your total raise. Additionally, you might invest several thousand dollars per month in attracting investors. This is a crucial element to consider, as it directly influences your campaign’s visibility and success.

7. Live Offering Expenses: During the offering, you must cover costs for Know Your Customer (KYC) and Anti-Money Laundering (AML) checks. You may also face fees for payment processing, such as credit card, ACH, and wire transfers. Some funding portals include these costs, but others do not, so it's important to verify this upfront.

By accounting for these expenses early in your campaign planning, you can better manage your budget and set your fundraising goals accordingly.

Let me know if you'd like to expand further on any section!

🤖Marketing Tool Spotlight: ACast

Acast is a comprehensive podcasting platform that offers hosting, distribution, and monetization tools for podcasters of all sizes. Launched in 2014 in Stockholm, Acast pioneered dynamic ad insertion, allowing for targeted advertising that adapts to individual listeners. Today, the platform supports over 125,000 podcasts globally, with more than 1 billion listens per quarter. It provides creators with tools to publish podcasts on every major platform, including Apple Podcasts, Spotify, and Amazon Music.

Acast’s main features include advanced analytics, audience growth support, and multiple monetization options, such as advertising, sponsorships, and listener subscriptions through Acast+. It also offers promotion tools, like converting audio to video for sharing on social media. Acast is known for its commitment to an open podcasting ecosystem, where podcasters retain control over their content and revenue.

For advertisers, Acast offers a robust marketplace to reach targeted audiences, with options for host-read sponsorships or pre-recorded ads. The company has partnerships with major brands, ensuring diverse revenue opportunities for podcasters.

Acast continues to expand its offerings, acquiring platforms like Podchaser and forming partnerships with Amazon to further enhance its capabilities.

🔦 Featured Company: Powur

Powur is a platform revolutionizing the residential solar and energy storage sector in the U.S. It was founded in 2015 and operates as a Public Benefit Corporation (PBC), focusing on accelerating the adoption of sustainable energy. Powur differentiates itself by being the first 100% virtual solar company in the cloud, which enables it to scale rapidly while reducing overhead costs.

Business Model & Growth
Powur's innovative platform connects homeowners, installation partners, and solar sales professionals, offering high commissions that incentivize customer acquisition. This model allows the company to offer customized and affordable solar solutions without the need to own or operate installation assets. The company experienced explosive growth, achieving a 1,000% year-over-year revenue increase in 2020. Powur continues to grow by focusing on high-margin projects and is now integrating energy storage solutions alongside solar, with storage attach rates expected to reach 50% by 2025.

Key Financial Highlights

• Powur recently raised over $3.4 million from nearly 1,900 investors on Wefunder.

• The current fundraising round is priced at a $100 million pre-money valuation, offering investors a chance to participate in a fast-growing solar platform.

• The platform’s average revenue per project is increasing by 15% year-over-year, and gross profit per project is growing by 25%, driven by higher storage attachment rates.

Future Prospects
Powur aims to capitalize on the growing solar market in the U.S., with a strategic focus on both solar and energy storage. As demand for clean energy increases, driven by rising utility costs and favorable regulations, the company is well-positioned to scale further. Launching its enterprise installer program, which supports local and regional solar contractors, presents a 10x growth opportunity.

For more detailed information, visit the whole campaign on Wefunder.

Event 🗓️: Construct and Shape Social Media Channels

Are you ready to take your social media presence to the next level? Join us on Tuesday, October 1, 2024, for an in-depth session on building an active and engaging social media presence that drives real growth for your brand.

In this online meet-up, you’ll learn how to:

1. Choose the Right Platforms: Identify and select the social media platforms that best align with your target audience and business goals.

2. Optimize Your Profiles: Create and optimize your social media profiles to make a solid first impression and build credibility with your audience.

3. Develop a Content Strategy: Design a strategic content plan and posting schedule that keeps your audience engaged and consistently coming back for more.

4. Grow Your Audience: Master the art of community engagement and learn actionable strategies for organically growing your social media following.

Why You Should Attend:

This event is perfect for entrepreneurs, marketers, and business owners looking to strengthen their social media strategy and establish a robust online presence. You’ll gain practical insights and tools to:

• Maximize Your Reach: Learn how to effectively use each platform’s unique features to connect with your audience.

• Boost Engagement: Discover tips for creating content that resonates and encourages interaction.

• Drive Business Growth: Implement proven tactics to convert your followers into loyal customers and advocates.

Whether you’re just starting or looking to refine your existing strategy, this online event will provide the knowledge and resources to build a dynamic and impactful social media presence. Don’t miss out on this opportunity to learn, grow, and connect with like-minded professionals!

Reserve your spot now and get ready to shape your social media channels for success!

RSVP Here

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