Emerging Market Trends: Smart Bassinets, No-Code APIs, Compression Boots & Rosemary Shampoo

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Navigating the dynamic landscape of startup fundraising can be challenging, but staying ahead of the curve can give you the edge you need. In today’s fast-paced world, trending topics can significantly influence investor interest and funding opportunities.

In this edition, we explore four Trending Topics for Fundraising. These emerging trends have the potential to create fundraising momentum, attract investors, and propel your startup to new heights. Leveraging these trends showcases your adaptability and positions your startup as a forward-thinking player in the industry.

Let's explore these trending opportunities and how to harness their power to secure the funding you need to thrive.

Trend #1 Smart Bassinet

Smart bassinets are high-tech, innovative beds designed to help soothe babies to sleep using a combination of gentle movements, soft sounds, and calming vibrations. These bassinets are often equipped with advanced sensors that allow them to respond automatically to a baby’s cries, creating an interactive environment that can simulate the soothing presence of a parent. By detecting distress signals, such as crying or restlessness, smart bassinets can initiate comforting actions like gentle rocking or playing white noise to encourage sleep, helping to reduce the need for parental intervention during the night.

One of the key drivers behind the growing interest in smart bassinets is the SNOO bassinet, which has become particularly popular due to its endorsement by various celebrity couples, including Ashton Kutcher and Mila Kunis, and Jessica Biel and Justin Timberlake. The SNOO’s innovative design and ability to respond to a baby’s needs have drawn significant media attention, helping to raise awareness and interest in this product category.

What’s Next?

Smart bassinets are part of a larger "Baby Sleep Tech" trend that is rapidly gaining momentum. As tech-savvy Millennials and the older members of Gen Z begin to enter parenthood, the demand for innovative baby tech products is on the rise. This demographic values convenience, safety, and the integration of technology in their daily lives, which is why baby tech accessories, especially those that aid in sleep, are becoming increasingly popular.

In fact, the global baby tech market is projected to expand by 2.5 times over the next eight years, reflecting a strong and sustained growth trajectory. Among the fastest-growing segments of this market are tech products specifically designed to help babies sleep better. Alongside smart bassinets, other trending gadgets include smart night lights that can adjust brightness levels and baby sound machines that play a range of calming sounds to aid in relaxation and sleep. This rise in tech-enabled sleep solutions is expected to transform the way parents manage their baby’s sleep routines in the future.

Trend #2 No-code API

No-code APIs are application programming interfaces (APIs) developed using no-code or low-code platforms, which allow users to build and deploy APIs without needing to write extensive code. These tools provide visual interfaces, drag-and-drop features, and pre-built modules, making it easier for non-technical users or teams with limited coding expertise to create robust, scalable APIs. The growing adoption of no-code and low-code solutions is enabling businesses to streamline their development processes and rapidly launch new applications.

Interest in no-code APIs is increasing significantly, largely driven by the rise of Software as a Service (SaaS) startups that are focused on simplifying API development for non-technical users. These startups are creating no-code API builders, allowing developers, product managers, and entrepreneurs to quickly create and manage APIs without needing to engage full-time development teams. The appeal of these platforms lies in their ability to drastically reduce the time and cost associated with traditional API development, enabling faster time-to-market and greater flexibility.

Some notable startups in the no-code API space include:

• Xano: Xano is a no-code development platform that includes a powerful API builder, enabling users to create and manage APIs without writing a single line of code. The company has raised $15 million in funding to date, highlighting strong investor confidence in the potential of no-code development solutions.

• Appsmith: Appsmith is an open-source low-code framework designed to help users create internal tools and APIs. With over 32,000 stars on GitHub, Appsmith has quickly become one of the most popular low-code platforms for building backends and APIs, offering a flexible and customizable approach to development.

• Apicurio: Apicurio provides a comprehensive platform for building, deploying, and managing no-code APIs. It offers a range of tools that simplify the API creation process, making it accessible to businesses of all sizes that need scalable backend solutions without the complexity of traditional coding.

What’s Next

No-code APIs are part of a broader trend known as the "No-Code Backend" movement. This meta trend focuses on creating backend systems and infrastructures without the need for extensive coding, allowing businesses to develop sophisticated applications faster and more efficiently.

Over the past five years, consumer interest in the term "no-code backend" has skyrocketed by 6,200%, reflecting the growing demand for solutions that simplify the development process. Traditional methods of building backend infrastructure from scratch can be time-consuming, often taking up to a year to fully develop. However, with no-code backend platforms, businesses can complete this process up to four times faster, enabling quicker deployment of digital products and services.

As the demand for agile, rapid development solutions continues to rise, no-code backend platforms, including no-code APIs, are poised to become a critical tool in the modern developer’s toolkit. This trend is expected to transform how businesses approach development, making it easier for startups and enterprises alike to scale their operations and deliver new solutions to market in record time.

Trend #3 Compression Boots

Compression boots are specialized inflatable sleeves designed to enhance circulation in the legs, making them a powerful tool for post-workout recovery. By using air pressure to apply targeted compression to specific areas, these boots promote increased blood flow, which helps flush out metabolic waste products like lactic acid, reduces inflammation, and alleviates muscle soreness. This acceleration of blood circulation can significantly speed up recovery times after intense physical activities such as running, weightlifting, or competitive sports.

Originally, compression boots were primarily used by professional athletes and elite sports teams due to their high price point, often exceeding $600 per pair. However, recent advancements in manufacturing and a surge of new companies entering the market have made these devices more accessible to everyday consumers. This shift has resulted in a growing interest in compression boots, especially among fitness enthusiasts and weekend warriors looking for quicker recovery solutions without breaking the bank.

For instance, Quinear, a direct-to-consumer (DTC) startup, has become one of the leaders in this space by offering more affordable compression boots to a wider audience. In fact, searches for "Quinear" have increased by 4,800% over the past five years, underscoring the brand's growing popularity. Furthermore, the demand for compression boots is evident in e-commerce platforms like Amazon, where some popular models generate an estimated $14.6K in daily sales, highlighting their appeal and commercial success.

What’s Next

Compression boots are part of a larger trend known as the "Compression Wearables" meta trend. This trend encompasses a variety of wearable devices that utilize compression technology to aid in muscle recovery, injury prevention, and overall performance enhancement. Beyond compression boots, other products such as recovery sleeves—which target specific muscle groups—are also gaining traction. Searches for "recovery sleeves" have surged by 115% in the last five years, indicating growing consumer interest.

Additionally, various compression wearables like compression shoulder braces, knee sleeves, and ankle braces are seeing steady long-term growth as consumers recognize their benefits in relieving joint pain, improving circulation, and supporting rehabilitation. These products, once reserved for athletes or medical patients, are becoming increasingly popular among everyday users seeking effective recovery solutions. As the recovery technology market continues to evolve, the demand for wearable compression gear is expected to rise, making it a key growth area in both fitness and health tech.

Trend #4 Rosemary Shampoo

Rosemary shampoo is a specialized hair care product that uses rosemary essential oil as one of its primary ingredients. Rosemary oil is known for its natural moisturizing properties, making rosemary shampoo particularly effective for hydrating dry scalp and hair, reducing flakiness, and improving hair texture. Additionally, rosemary oil is rich in antioxidants and anti-inflammatory compounds that can soothe irritated scalp and nourish hair follicles, promoting healthier, shinier hair.

The recent surge in popularity of rosemary shampoo is largely due to its widespread exposure on social media, particularly TikTok. Videos featuring rosemary shampoo have collectively amassed over 700 million views, showcasing the growing interest in this product among consumers. Its rise in popularity isn't just limited to online attention—sales figures reflect the trend as well. For example, one popular brand of rosemary shampoo is generating approximately $168,000 per month on Amazon, making it a top-seller in the hair care category.

What's Next?

Rosemary shampoo is part of a larger trend referred to as the "Rosemary for Hair" movement. This meta trend encompasses a growing interest in using rosemary oil and rosemary-based products for hair health and hair growth. Some scientific studies suggest that rosemary may promote hair growth, particularly in individuals suffering from conditions like alopecia, where hair thinning or loss occurs. These potential benefits have contributed to rosemary's rising popularity across social media platforms, where it’s often praised as a natural solution for hair regrowth and scalp health.

This increasing interest in rosemary as a hair growth aid is driving significant demand for rosemary-based hair care products. Beyond rosemary shampoo, other rosemary-infused products are gaining traction. For example, rosemary conditioners and rosemary oil treatments are becoming increasingly popular for their perceived ability to strengthen hair, prevent breakage, and support overall scalp health. As awareness of rosemary’s potential benefits continues to spread, the market for these rosemary-based hair care products is expected to expand, solidifying its place in the natural hair care movement.

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Which Trend Excites You The Most?

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