How Loom Created A Category

Welcome back!

Hustle until you no longer need to introduce yourself.” – Anonymous Entrepreneur

Today’s LOWDOWN: 😎 10.5-minute read time

• 🦾 I Made A Clone Of Myself

•  🤳 How Loom Created A Category

• 💰 40 Hooks To Try In Your Marketing

• 🤖 Marketing Tool Spotlight: Martin

• 🎧 No One Is Stealing Your Idea

• 📲 From Fuzzy’s TikTok Library

🦾 I Made A Clone Of Myself

🤳How Loom Created A Category

When Loom launched in 2016 it was called OpenVid. And it was just another “easy-to-use screen recorder”.

At the time all screen recorders walked the same and talked the same. No opinions, no personality.

Until, one day, Loom came up with a point of view:

1. The way remote teams communicate sucks.

2. Meetings are boring. Calls drag on. Email lacks personality.

3. The solution? Async video messaging.

And with that said a new category was created. Loom was no longer “just another screen recorder”. It was “video messaging for work”.

The wonderful thing about creating a new category is you haven't got any competitors. You make the rules. You own the language.

“Send a video message” quickly became “Send a Loom”.

Today, Loom's valued at $1.5bn. More than all the other unopinionated screen recorders put together. That's the power of positioning.

💰40 Hooks To Try In Your Marketing

“Want X? Then check this out”
“Just got my delivery from X”
“3 Reasons Why I Love X”
“I Bought This For My X For X holiday/occasion”
“Stop scrolling if you suffer from X”
“TikTok made me buy this”
“Getting My Daily X Hits Different From…”
“When you LOVE feeling X but don’t have the time to X everyday”
“Don't buy that, buy this instead!”
“Things I Wish I Knew About Sooner Part X”
“5 Reasons why I use..X”
“One product I use EVERY day without fail is…X!”
“Want X? Then stop scrolling”
“Top TikTok Shopping Finds”
“If you haven’t tried X…watch this!”
“When you LOVE feeling X but don’t have the time to X everyday”
“Late Night Snacks Hits Different With This X…”
“Stop scrolling if you want X”
“Some days I feel like X & that’s why I use/take X.”
“My Personal Battle With (x problem)”
“How I X while on a budget”
If your not doing X you’re missing out”
“3 Reasons Why I Love X”
“The Perfect X Doesn’t Exist”
“Don't buy that, buy this instead!”
“TikTok made me buy this”
“My top shopping find I now can’t live without”
“What I ordered vs. what I got.”
“If you're like me & do X, then this one's for you.”
“I tried every X out there and here are the results…”
“Want to feel X but don’t want to break the bank?”
“If you don’t use X for X then I don’t know what you’re doing!”
“5 Tips to get rid of X”
“TikTok made me buy it”
“4 gifts under X”
“POV: you found the best X”
“Get ready with me with my X”
“I just got my X in the mail”
“Here are 3 signs X”
“X sale is here”
“The perfect gift for your X”

🤖Marketing Tool Spotlight: Martin

Martin is an AI-powered personal assistant designed to streamline your daily tasks and enhance productivity. It integrates with various tools to manage to-do lists, calendars, emails, and more, keeping everything in its working memory so you

Key Features:

• Task Management: Martin handles your to-do lists, ensuring you stay on top of your responsibilities.

• Calendar Integration: It syncs with your calendar to manage appointments and reminders effectively.

• Communication Assistance: Martin can read, draft, and send emails, as well as interact through text, call, or Slack.

• Cross-Platform Compatibility: Accessible via iOS with voice mode, notifications, and shortcuts, Martin integrates seamlessly with your existing apps.

By consolidating various functions into one AI assistant, Martin aims to simplify your workflow and enhance efficiency.

🎧 No One Is Stealing Your Idea

Quote of the Week 🤔

📲 From Fuzzy’s TikTok Library

@venzelwenzel

#stitch with @GaryVee -Day Trading Attention

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