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From Skincare to Seltzers: The Emerging Trends Shaping 2024's Hottest Markets 🚀
Discover how collagen masks, waterfall sinks, mushroom-based coffees, and THC seltzers are transforming their industries with explosive growth and investor potential.
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Navigating the dynamic landscape of startup fundraising can be challenging, but staying ahead of the curve can give you the edge you need. In today’s fast-paced world, trending topics can significantly influence investor interest and funding opportunities.
In this edition, we explore four Trending Topics for Fundraising. These emerging trends have the potential to create fundraising momentum, attract investors, and propel your startup to new heights. Leveraging these trends showcases your adaptability and positions your startup as a forward-thinking player in the industry.
Let's explore these trending opportunities and how to harness their power to secure the funding you need to thrive.
Trend #1 Collagen Mask
A collagen mask is a skincare sheet mask that enhances skin hydration and elasticity by delivering collagen directly to the skin. These masks typically contain hydrolyzed collagen derived from fish or bovine sources, which acts as a humectant to help the skin retain moisture and improve its texture.
In addition to collagen, these masks often include natural extracts like Irish Moss, licorice root, and olive oil. These extracts provide antioxidant and anti-inflammatory benefits, promoting overall skin health and radiance.
"Collagen masks" have become particularly popular among those seeking anti-aging solutions, as evidenced by a 300% increase in searches over the past year.
What's Next
Collagen masks are part of the more significant "Collagen Everything" meta trend. Other rapidly growing collagen-based products include:
Collagen Matcha: A blend of matcha green tea and collagen peptides. This combination leverages the antioxidant properties of matcha, including vitamin C and polyphenols, to protect collagen from oxidative stress and prevent glycation, which can damage collagen.
Collagen Sticks are chewable collagen sticks processed and shaped into treats, often used for dogs. These sticks are dried to preserve their nutritional content and offer a satisfying texture.
Collagen Hair Mask: A deep conditioning treatment designed to strengthen and repair hair by infusing it with collagen, promoting healthier and more resilient hair.
Trend #2 Waterfall Kitchen Sink
A waterfall kitchen sink is a contemporary kitchen fixture known for its elegant, smooth water flow, which emulates the look and feel of a natural waterfall.
These sinks, typically crafted from stainless steel with advanced nano-coatings, feature multiple modes: a standard stream for daily use, a powerful spray for heavy-duty cleaning, and a waterfall mode that produces a broad, cascading sheet of water—perfect for filling large pots or rinsing produce.
The popularity of the "waterfall kitchen sink" has surged, with a 188% increase in searches over the past two years, thanks to its blend of aesthetics and functionality in modern kitchen designs.
High-end models now incorporate intelligent features such as digital temperature displays and hands-free water drainage controls, elevating the convenience and sophistication of the kitchen experience.
What's Next
Waterfall sinks with integrated innovative features are part of the evolving "Smart Home 2.0" meta trend.
Consumers increasingly seek products that push the boundaries of previous smart home technologies through enhanced aesthetics or advanced functionality.
Other trending smart home products experiencing significant growth include smart heat pumps, automated curtain openers, and AI-powered home security cameras.
Trend #3 Everyday Dose
Everyday Dose is a wellness brand specializing in functional, mushroom-based coffees and supplements designed to boost energy and enhance cognitive function.
Their products combine natural ingredients with adaptogenic mushrooms, such as Lion’s Mane, which is known for its potential to support nerve growth and neuroprotection.
With growing interest in functional mushrooms, searches for "Everyday Dose" have surged 317% over the past two years.
What's Next
Searches for “functional mushrooms” have skyrocketed by 7400% in the past five years, indicating significant growth potential for brands like Everyday Dose.
Many regular coffee drinkers want to reduce their caffeine intake due to side effects like insomnia, jitters, and increased heart rate while still enjoying a satisfying morning ritual.
Additionally, younger consumers, especially Gen Z, demand innovative beverage options, including cold brew and ready-to-drink formats. In this area, Everyday Dose is well-positioned to thrive.
Trend #4 Thc Seltzer
THC seltzer is a cannabis-infused beverage that blends tetrahydrocannabinol (THC), the psychoactive ingredient in cannabis, with flavored sparkling water.
Offering a healthier and more discreet alternative to smoking or vaping, THC seltzers appeal to both recreational and medicinal users.
This growing demand is reflected in a 394% increase in searches for “THC seltzer” over the past two years.
What's Next
THC seltzers are part of the emerging "Cannabis-Infused Beverages" meta trend.
The market for cannabis beverages is projected to reach $8.52 billion by 2027, with a compound annual growth rate (CAGR) of 25.0%.
These beverages provide a socially acceptable and precise way to consume cannabis, offering consistent dosing and more predictable effects.
Advancements in technology have recently made it possible to produce high-quality cannabis-infused drinks, contributing to the surge in startups entering this space.
Cannabis-infused beverages come in various forms, including THC lemonade, THC water, and THC wine, catering to diverse consumer preferences.
🤩 Which Trend Excites You The Most? 🤩
Tell Us Which One Do You Like The Most? |
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Last Week’s Poll Results 📈
What Excites You The Most?
🟩🟩🟩🟩🟩🟩 Kojic Acid Face Wash (5)
🟨🟨🟨⬜️⬜️⬜️ Immersive Dining (3)
🟨🟨⬜️⬜️⬜️⬜️ Sink Splash Guard (2)
🟨🟨🟨⬜️⬜️⬜️ Cyber Threat Hunting (3)
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