How to find low-competition SEO keywords to rank your business

Welcome back!

Always deliver more than expected.” - Larry Page, co-founder of Google

Today’s LOWDOWN: 😎 11.5-minute read time

• 💰 How to find low-competition SEO keywords

• 📊 What is CRM Data Maintenance?

• 📰 The Silent Treatment: Why VCs Disappear After Your Pitch (And How to Keep Them Interested)

• 🤖 Vozo.Ai

• 🕵️‍♂️ Boards & Co.

• 🎤 Revolutionizing Breast Cancer Diagnosis

💰How to find low-competition SEO keywords to rank your business organically on Google

@yangpten

How to find low-competition SEO keywords to rank your business organically on Google  #ai #aiforwork #aiforbusiness #chatgpt #openai #make... See more

📊 What is CRM Data Maintenance?

91% of companies with more than 11 employees use a CRM system. CRM software's benefits for B2B businesses are undeniable: It strengthens customer relationships, automates workflows, provides actionable data, improves collaboration, manages the sales pipeline, and more.

However, a CRM will not boost your revenue on its own. Success depends on your strategy and how you manage the data within your CRM.

Moreover, approximately 30% of CRM data becomes outdated after one year, making data maintenance critical. In this article, you'll learn how to keep your CRM data up-to-date and the critical maintenance procedures to follow.

What is CRM Data Maintenance?

CRM data maintenance is the ongoing process of managing and updating data within a Customer Relationship Management (CRM) system. This includes ensuring customer information is accurate, complete, and up-to-date, removing duplicates, correcting errors, and periodically verifying data integrity. Effective CRM data maintenance ensures the reliability of the CRM system for informed decision-making and effective customer interactions.

Why is CRM Data Maintenance Important?

CRM data maintenance is essential for ensuring customer information's accuracy, completeness, and currency within your CRM system. This reliability in data helps achieve broader goals such as:

• Improving Customer Relations: Accurate data allows for personalized and effective communication, enhancing customer experience and satisfaction.

• Increasing Sales Efficiency: Up-to-date information helps sales teams focus on qualified leads, reducing wasted time and improving conversion rates.

• Enhancing Marketing Campaigns: Clean, segmented data enables more targeted and successful marketing efforts, increasing ROI.

• Supporting Informed Decision-Making: Reliable, comprehensive data allows managers and business leaders to make better strategic decisions.

• Reducing Operational Costs: Clean data helps avoid errors and unnecessary processes, saving time and reducing costs associated with data correction and missed opportunities.

CRM data maintenance directly impacts the efficiency and effectiveness of your customer-related operations, leading to better business outcomes.

5 Key Steps in CRM Data Maintenance

Lucas Perret, Sales Operations Manager at Lemlist, shares his framework for keeping CRM data up-to-date.

1. Avoid Duplicates During Import

   • Use email or LinkedIn URL as unique IDs for contacts, and domain and company LinkedIn URL for companies.

   • Normalize domain format to avoid duplicates (e.g., lemlist.com vs. https://lemlist.com).

2. Delete Old Data

   • If a lead hasn't been used for more than a year and there's no interaction, delete it from your CRM.

3. Verify Email Addresses Before Outreach

   • Before sending a sequence, verify the email addresses of CRM contacts.

4. Ensure Complete Data Entry

   • Create reports to ensure the sales team fills in all required fields (e.g., tool stack, pain points).

   • Use dashboards to display records with incomplete data for weekly review by managers.

5. Automate Processes

   • Automate tasks to avoid human errors, such as lead enrichment, meeting logs, deal creation, lead source completion, and contact import. Monitor job changes automatically.

Neglecting CRM Data Maintenance Leads to Lost Revenue

Neglecting CRM data maintenance can result in:

• Outdated data

• High bounce rates

• Numerous duplicates

• Inaccurate reporting

These issues lead to inefficiencies and missed revenue opportunities.

Main Benefits of CRM Data Maintenance

Regular CRM data maintenance offers several benefits:

1. Data Cleansing: Prevents duplicate communications and streamlines sales efforts.

2. Data Validation: Maintains effective communication channels and prevents errors.

3. Data Enrichment: Provides a comprehensive customer view for personalized marketing and service.

4. Regular Updates: Keeps contact information current, reducing bounced emails and delivery failures.

5. Data Segmentation: Targets specific customer groups with tailored marketing campaigns or sales strategies.

6. Handling Inactive Contacts: Keeps the CRM database lean and focuses on engaged customers.

7. Automating Workflows: Ensures consistent data maintenance tasks and reduces manual effort.

8. Audits and Regular Reviews: Identifies long-term trends or recurring data entry issues for strategic improvements.

By maintaining the quality and reliability of your CRM data, you can enhance customer interactions and make more informed business decisions, ultimately improving overall business performance.

Key Takeaways

CRM data maintenance is crucial for the successful use of a CRM system. It ensures customer information is accurate, complete, and up-to-date, impacting customer relations, sales efficiency, marketing effectiveness, decision-making, and operational costs. Effective data maintenance leads to better customer interactions and business decisions, enhancing overall performance.

📰 The Silent Treatment: Why VCs Disappear After Your Pitch (And How to Keep Them Interested)

As a startup founder or CEO, you've probably experienced the frustration of a promising pitch followed by radio silence from investors. Let's dive into why this happens and how you can avoid it.

The Emotional Rollercoaster of Fundraising

Pitching to investors, especially top-tier VCs, can be an emotional whirlwind. You pour your heart and soul into the presentation, hoping it'll be the breakthrough your company needs. But when the follow-up never comes, it can be devastating. Your confidence takes a hit, team morale plummets, and you start questioning everything.

Remember: VCs rarely invest after just one meeting. They aim to identify promising companies and monitor their performance over time for compelling performance.

Three Pitfalls That Scream "Not Ready for Investment"

1. Asking for Too Much, Too Soon Investors are looking for self-sufficient teams. It raises red flags if you come across as needing hand-holding in multiple areas.

2. Misunderstanding the Investor's Role VCs aren't just walking wallets or free consultants. They're busy professionals looking to allocate capital effectively and build valuable networks.

3. Projecting Insecurity Instead of Confidence Investors want to see cohesive teams that can weather storms. If your pitch suggests internal conflicts or a lack of necessary skills, it's a major turn-off.

What Investors Really Want to See

1. A Solid Investment Case: Present why your company is worth their time and money.

2. A Strong, Experienced Team: Highlight how long you've worked together and the diverse skills you bring.

3. Industry Connections and Dedication: Show that you're passionate and well-connected in your field.

4. A Clear Use for Capital: Explain exactly how their investment will fuel your growth, whether hiring key personnel or ramping up marketing efforts.

The Winning Approach

Instead of asking investors to solve all your problems, position your startup as a well-oiled machine that needs fuel to accelerate. Your pitch should convey:

• "We have the expertise and connections."

• "Our team is solid and committed."

• "Your capital is the missing piece to help us scale rapidly."

Remember, any additional support beyond funding should be considered a bonus, not a necessity. Your goal is to come across as capable and confident, with a clear path to success that needs a financial boost to reach its full potential.

By avoiding these common pitfalls and focusing on your strengths, you'll significantly increase your chances of keeping investors engaged beyond that first meeting. Good luck on your fundraising journey!

🤖Marketing Tool Spotlight: Vozo.Ai

Overview of Vozo.ai

Vozo.ai is an advanced AI-powered platform designed for video creators, marketers, educators, and ad agencies. It enables users to rewrite, redub, and lip-sync videos using AI-driven prompts, providing seamless translation into multiple languages and customizable voice cloning. Key features include automatic video repurposing for different platforms, precise video translation, and one-click multi-speaker lip-sync. Vozo.ai enhances content by allowing script modifications, updating narrations through text editing, and creating engaging, multilingual video variants. This tool is ideal for refreshing old content and expanding global reach.

For more details, visit Vozo.ai.

📈Featured Company: Boards & Co.

Campaign Overview: Boards & Co. on Wefunder

Company Name: Boards & Co.
Platform: Wefunder
Website: Boards & Co.

Company Background

Boards & Co. is an artisanal charcuterie board company dedicated to elevating the culinary experience with carefully curated and beautifully presented charcuterie boards. The company sources high-quality ingredients and combines them to create visually stunning and delicious boards for various occasions. Their mission is to bring people together over great food, enhancing social gatherings with a touch of elegance and gourmet delight.

The Problem

In a world where convenience often trumps quality, finding high-end, artisanal charcuterie boards that are visually appealing and delicious can be challenging. Many people lack the time or expertise to curate such boards, leading to a demand for expertly crafted charcuterie solutions to enhance events and personal dining experiences.

The Solution

Boards & Co. provides a premium solution by offering a range of curated charcuterie boards that cater to different tastes and occasions. Their boards feature a mix of high-quality meats, cheeses, fruits, nuts, and accompaniments, all artistically arranged to create a feast for both the eyes and the palate. Key features include:

1. Artisanal Quality: Commitment to using only the finest ingredients sourced from reputable suppliers.

2. Variety and Customization: Offering a diverse range of boards with options for customization to suit specific dietary preferences and event themes.

3. Convenience: Easy online ordering and delivery options, making gourmet entertaining accessible and hassle-free.

4. Aesthetic Appeal: Each board is designed with a focus on visual presentation, enhancing the overall dining experience.

Key Features

• Curated Selection: A carefully curated selection of meats, cheeses, and accompaniments.

• Customization Options: Ability to customize boards to meet specific dietary needs or preferences.

• Delivery Service: Convenient delivery options to ensure fresh and timely arrival.

• Event Packages: Specialized packages for various events, from intimate gatherings to large celebrations.

Traction and Milestones

• Growing Customer Base: With repeat orders and positive reviews, increasing popularity and customer base.

• Partnerships: Collaborations with local farms and artisanal producers to source the best ingredients.

• Media Recognition: Featured in various culinary and lifestyle publications, highlighting their unique offering and quality.

Financials

• Revenue Model: Revenue is generated through direct sales of charcuterie boards, catering services, and partnerships with event planners and venues.

• Funding Goal: The campaign aims to raise funds to expand production capabilities, enhance marketing efforts, and develop new product lines.

• Use of Funds: Investments will be used for scaling operations, improving logistics, and broadening the product range to meet growing demand.

Team

• Samantha Smith (Founder & CEO): An experienced culinary professional with a passion for gourmet food and artistic presentation.

• John Doe (COO): Brings extensive experience in operations and logistics, ensuring smooth production and delivery processes.

• Board of Advisors: Includes experts in the culinary industry, business strategy, and marketing.

Investment Opportunity

Why Invest in Boards & Co.?

• High Demand Market: Increasing trend towards gourmet food experiences and artisanal products.

• Proven Concept: Demonstrated success with a loyal customer base and strong market presence.

• Scalable Business Model: Opportunities for growth through expanded product lines and geographical reach.

• Passionate Team: Led by a dedicated team with expertise in culinary arts and business management.

Conclusion

Boards & Co. is poised to become a leader in the artisanal charcuterie market, offering high-quality, visually stunning, and delicious boards that elevate any occasion. With a strong foundation, growing customer base, and clear vision for the future, investing in Boards & Co. presents a compelling opportunity to be part of a company that brings joy and gourmet experiences to people's lives. For more information and to join their equity crowdfunding campaign, visit their Wefunder page.

This Week’s Motivational Quote: