Emerging Trends: Shilajit, OLED Monitors, Ginseng Toner, and Clover Earrings

Navigating the dynamic landscape of startup fundraising can be challenging, but staying ahead of the curve can give you the edge you need. In today’s fast-paced world, trending topics can significantly influence investor interest and funding opportunities.

In this edition, we explore four Trending Topics for Fundraising. These emerging trends have the potential to create fundraising momentum, attract investors, and propel your startup to new heights. Leveraging these trends showcases your adaptability and positions your startup as a forward-thinking player in the industry.

Let's explore these trending opportunities and how to harness their power to secure the funding you need to thrive.

Trend #1 Shilajit Resin

Shilajit resin is a sticky, black substance extracted from mountain rocks and has been used medicinally since ancient times. Recently, its popularity has surged, largely thanks to TikTok, where over 18,000 videos feature the hashtag #shilajitresin.

Notably, there is a growing demand for shilajit resin sourced from Himalayan rocks. Searches for “Himalayan shilajit resin” have skyrocketed by 658% over the past 24 months, and a single pack of shilajit resin now generates approximately $49,000 per month on Amazon.

What's Next

Shilajit resin is part of the broader Shilajit Products meta trend. Some studies suggest that supplementing with shilajit can enhance exercise performance, boost immunity, and reduce fatigue. These health benefits drive the increasing demand for shilajit products, including shilajit gummies, powders, and capsules.

Trend #2 OLED Monitors

OLED monitors use organic light-emitting diodes (OLEDs) for screen illumination. In OLED displays, each pixel emits its own light, allowing pixels to turn off completely when displaying black. This results in true blacks and an exceptionally high contrast ratio. Additionally, these monitors have an extremely fast response time, making them increasingly popular among gamers. Searches for “OLED gaming monitor” have increased by 290% over the past two years.

LG makes one highly sought-after OLED gaming monitor. The search volume for “LG Ultragear OLED” has surged by 1440% over the past 24 months.

What's Next

OLED monitors are part of the Pro Gaming Accessories meta trend. With 3.09 billion active gamers worldwide, many are considering gaming as a full-time career. In fact, becoming a professional gamer now ranks among the top five career aspirations for teenagers in the United States. This trend is driving demand for high-end gaming accessories designed for professionals:

• Gaming sleeves: Help reduce friction between the arm and the mousepad.

• Gaming earbuds: Provide high-quality audio along with noise-canceling features.

• Gaming armrests: Enhance comfort and reduce strain, potentially improving performance.

Trend #3 Ginseng Toner

Ginseng toner is a hydrating skincare product formulated with ginseng extract. These toners help restore the skin to its natural, slightly acidic pH level and even out skin tone by removing dead skin cells. The recent surge in interest in this beauty product can be largely attributed to the DTC beauty brand, Beauty of Joseon. Searches for “Beauty of Joseon ginseng toner” have skyrocketed by 6,600% over the past year, and the brand sells more than 7,500 units of their ginseng toner each month on Amazon alone.

What's Next

Ginseng toners are part of the Ginseng Skincare meta trend. Some studies suggest that ginseng promotes collagen production and reduces signs of aging. Search volume for “ginseng skincare” has increased by 245% over the past two years. In-demand ginseng-based skincare products include ginseng serums, ginseng eye creams, and ginseng sunscreens.

Trend #4 Clover Earrings

Clover earrings feature a four-leaf clover charm as their focal point, symbolizing good luck. Interest in this earring style is growing, primarily due to the luxury jewelry brand Van Cleef. Search volume for “Van Cleef clover earrings” has surged by 3700% over the past five years. However, with prices starting at $4,000, Van Cleef’s earrings are quite expensive, leading to a growing demand for more affordable alternatives. Searches for “Van Cleef earrings dupe” have increased by 3,500% over the past year.

What's Next

Clover earrings are part of the Functional Jewelry meta trend. Examples of trending functional jewelry pieces include:

• Breathing necklaces: Designed to aid in mindfulness and relaxation through breath control.

• Flat-back earrings: Feature a flat surface that rests against the skin, reducing the likelihood of irritation compared to curved or pointed earrings.

• Malachite bracelets: Contain malachite, a green mineral believed by some to have healing properties.

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