Emerging Meta Trends to Watch: DTC Vitamins, Content Monetization, AI Governance, and Beef Organ Supplements

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Navigating the dynamic landscape of startup fundraising can be challenging, but staying ahead of the curve can give you the edge you need. In today’s fast-paced world, trending topics can significantly influence investor interest and funding opportunities.

In this edition, we explore four Trending Topics for future Fundraising. These emerging trends have the potential to create fundraising momentum, attract investors, and propel your startup to new heights. Leveraging these trends showcases your adaptability and positions your startup as a forward-thinking player in the industry.

Let's explore these trending opportunities and how to harness their power to secure the funding you need to thrive.

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Trend #1: Gruns

Gruns, a direct-to-consumer (DTC) startup, has emerged as a pioneer in the health supplements industry by introducing its all-in-one multivitamin gummy bears. These aren't your average vitamin gummies; Gruns' gummies are a comprehensive blend of 20 essential vitamins and minerals, supplemented with an additional 40 organic ingredients. This wide array of nutrients includes everything from common vitamins to unique ingredients like spinach, beets, and even shitake mushroom powder.

Based on user feedback, Gruns' vitamins are often considered superior to traditional green powders. This preference is largely attributed to their enticing strawberry flavor, their smooth texture, and the convenience they offer compared to other supplements. They come in an easy-to-consume form, making them a quick and tasty option for daily nutrient supplementation.

The company offers a variety of options to meet different dietary needs and preferences, including low-sugar gummies, sugar-free gummies, and a kid-friendly version. This ensures that there's a Gruns product for nearly every demographic.

Subscriptions for Gruns’ gummies start at $80 per month. However, they have also made their products available on Amazon, where they consistently generate impressive revenues, approximately $1.8 million per month.

Since its launch in 2023, Gruns has managed to amass a substantial customer base, boasting more than 250,000 satisfied customers. The brand has also gained significant popularity on social media platforms like TikTok, where numerous Gruns reviews have garnered over 1 million views.

Looking Ahead

Gruns is positioned at the forefront of the 'TikTok Supplements' meta trend. The platform is a hotbed for the vitamins and supplements industry, with over 600,000 posts tagged with #vitamins.

Brands in the industry are making substantial investments in TikTok ad campaigns, spending approximately $3 million per month to reach the platform's vast user base. Several types of supplements are driving this trend:

• NAD supplements are designed to increase the body’s levels of NAD, a coenzyme whose natural levels diminish with age. NAD plays crucial roles in energy production, cellular repair, and inflammation responses.

• Sea moss gummies, rich in vitamins and minerals like iodine, calcium, and zinc, are gaining popularity among TikTok users, who claim these supplements give their skin a healthy glow.

• Rhodiola supplements are an herbal remedy reputed to help manage stress and anxiety. They are recommended by TikTok users, particularly those experiencing "cortisol face", a term used to describe physical symptoms of stress.

Trend #2: Fourthwall

Fourthwall serves as a comprehensive platform for content creators who are interested in establishing their own brand through personalized websites and merchandising.

The platform simplifies the process of building a customized ecommerce website, making it accessible to creators with no coding experience. Fourthwall offers nine distinctive templates that creators can customize to align with their brand image and personal style. Additionally, the platform allows creators to add a custom domain name, further enhancing their brand identity and online presence.

Beyond website creation, Fourthwall also aids creators in monetizing their brand. Creators can sell both digital and physical products, as well as memberships, directly from their custom websites. While creators have the option to manage their own product sales, Fourthwall offers comprehensive support, handling tasks such as printing, order fulfillment, and customer service.

Instead of charging monthly fees, Fourthwall operates on a commission-based model. There is a 3% fee on digital product sales and a 5% fee on membership sales. This approach allows creators to start their ecommerce journey without upfront costs.

As of the present, Fourthwall enjoys a vibrant user base of 200,000 creators.

Looking Ahead

Fourthwall is a significant player in the current 'All-in-One Content Monetization' meta trend. This trend has seen an increasing interest, with search volumes for "content monetization" more than doubling over the past two years.

Despite the growing interest, it's estimated that only a small fraction (4%) of content creators currently earn more than $100,000. However, the future looks promising, with 88% of content creators expecting to increase their revenue in the coming years. Nearly half of these creators plan to achieve this by diversifying their income streams.

Content monetization platforms like Fourthwall are facilitating this revenue growth by making it easier for creators to monetize their content. They provide sought-after features such as no-code website building, print-on-demand services, and membership hosting.

Some other trending all-in-one content monetization platforms include:

• Contribee, a platform that enables creators to receive tips, subscriptions, and donations from their audience. It currently has 3,000 users.

• Fanfix is a platform that allows content creators to monetize exclusive video content. To be eligible for Fanfix, creators must have a minimum of 10,000 followers.

• Payhip caters primarily to coaches and online course creators, offering them tools to monetize their expertise. It has a substantial user base of 130,000.

Trend #3: AI Governance Framework

An Artificial Intelligence (AI) Governance Framework is a comprehensive set of guidelines designed to ensure that AI and Machine Learning (ML) tools are developed, deployed, and used in an ethical and responsible manner.

The increasing use of AI has the potential to introduce profound implications if not properly managed. According to a survey, businesses already utilizing AI tools considered privacy issues, data biases, and transparency as the most pressing concerns.

Recognizing these potential risks, nearly half of the organizations employing AI have implemented an AI governance framework. These guidelines offer a structured approach to address and mitigate these challenges, creating a safer and more responsible AI environment.

One such set of guidelines that has gained significant traction is the U.S. National Institute of Standards and Technology's AI Risk Management Framework. This document serves as a reference point for more than 40% of enterprises that have deployed AI, underlining its role in shaping ethical AI applications.

Moreover, numerous enterprises are collaborating with external organizations to develop AI governance strategies and tools. These partnerships aim to ensure that protocols are adhered to, thus promoting ethical AI practices. The market for these AI governance solutions is expected to experience substantial growth, with a predicted compound annual growth rate (CAGR) of nearly 38% through 2032.

Looking Ahead

The AI Governance Framework forms a crucial part of the 'Responsible AI' meta trend. Over the past two years, the search volume for "responsible AI" has surged by 270%, indicating a growing interest and demand for responsible AI practices.

Statistics reveal that the implementation of responsible AI can significantly boost profits, potentially by up to 10%. Comparatively, implementing AI without a robust approach to responsibility has been shown to increase profits by a mere 5%.

Beyond profitability, the necessity for responsible AI is also reflected in the regulatory landscape. Market research company Gartner predicts that by 2026, half of all governments will be enforcing regulations related to responsible AI.

Three major trending criteria for responsible AI include:

• AI Observability: This involves the continual monitoring and analysis of an AI system's performance and behavior. Its aim is to proactively identify potential issues and ensure system reliability.

• AI Ethics: This area focuses on addressing biases, promoting transparency, and ensuring the safety of AI tools. The ethical use of AI has recently sparked debates among citizens, governments, and AI companies. Some analysts even argue that running an ethical AI company is "nearly impossible".

• AI Data Privacy: This is a significant concern for both individuals and businesses. A survey found that 56% of large enterprises believe prioritizing users’ data privacy concerns is crucial. However, 80% of data leaders express that AI is complicating data security.

Trend #4: Beef Organs

Beef organs, often referred to as offal, encompass various internal organs and parts of a cow that extend beyond the muscle meat. These include the tongue, bones, stomach lining, and other organ meats.

While some individuals prefer consuming these organs in their raw state, the majority of people opt for cooking them prior to consumption. The preparation and cooking methods can vary widely depending on individual preferences and cultural practices.

According to health experts from the Cleveland Clinic, beef organs are a nutritional powerhouse. They are rich in essential nutrients including iron, B vitamins, magnesium, and zinc. Additionally, they provide a high-quality source of protein.

In recent months, the trend of consuming beef organs has gained notable traction, largely driven by a surge in social media influencers promoting meat-based diets and highlighting the nutritional benefits of organ meats.

Looking Ahead

Beef organs have not only become a culinary trend, but they also form a significant part of the 'Beef Organ Supplements' meta trend. The search volume for "beef organ supplement" has seen exponential growth over the past year.

These supplements are designed to offer the nutritional benefits of organ meats in a convenient form, appealing to those who want to incorporate these nutrients into their diet without the need to prepare or taste the organs directly.

Heart & Soil is a leading brand in the beef organ supplement market. Their Beef Organ Complex is a popular product, generating approximately $200,000 per month in revenue on Amazon.

Another emerging player in the market is Codeage, which offers a range of products including multi-organ capsules and individual organ supplements derived from beef liver, bone marrow, and kidney.

Alongside these brands, several specific beef organ supplements are gaining popularity:

• Beef liver powder is a product made from raw liver that's freeze-dried and then ground into a powder. A serving of seven grams of this powder provides the nutritional equivalent of approximately 10 ounces of raw liver.

• Beef protein powder, made from beef protein isolate, is another trending product. Many brands incorporate powdered organ meats into their blend to enhance the nutritional profile.

• Beef heart supplements encapsulate the nutritional richness of beef heart in a convenient pill form. Beef heart is high in protein, iron, and vitamin B12, making it a valuable supplement for those looking to boost these nutrients in their diet.

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