How To Communicate Like A Boss

Welcome back!

Success is going from failure to failure without loss of enthusiasm. Winston Churchill

Today’s LOWDOWN: 😎 8.4-minute read time

• 💰 The Easiest Copywriting Hack

• 📊 If You’re In Marketing, We’ve All Done This…

• 📰 How To Communicate Like A Boss

• 🤖 Zapmail

• 🕵️‍♂️ Mela

• 📲 You’re Invited

💰The Easiest Copywriting Hack

@daradenney

Some words have more of an EMOTIONAL IMPACT than others. Use those in your copywriting to drive results. Sometimes, it can be just as easy... See more

📊 If You’re In Marketing, We’ve All Done This…

📰 How To Communicate Like A Boss

Steve Jobs gave a masterclass in communication.

Here's how to communicate like a boss:

Read till the end. Number 4 & 6 are the most important.

1. 𝗦𝗵𝗼𝗿𝘁 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲𝘀.

It's one word. Direct. And seems like an internal email.

It opens a curiosity loop. And doesn't close it.

Recruiting... for what? for who? Don't know.

Loop opened.

2. 𝗡𝗼 𝗽𝗹𝗲𝗮𝘀𝗮𝗻𝘁𝗿𝗶𝗲𝘀.

Jobs skips the "Hey!", "Hi,", "Hope all is well".

People will say it's rude.

No, it's succinct. And respectful of the persons time.

3. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀. 𝗪𝗿𝗶𝘁𝘁𝗲𝗻 𝗶𝗻 𝗳𝗮𝗰𝘁𝘀.

Humans are emotional creatures.

And emotions make us not make the best decisions.

Think about this. Adobe is stealing employees.

Jobs doesn't get outraged. Call him names.

He speaks in facts.

4. 𝗛𝗶𝗴𝗵 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆

You can say anything you want.

As long as you are operating on moral high ground.

"I have a standing policy with our recruiters..."

"It seems you have a different policy..."

Don't attack someone's decisions.

But if it's impacting you negatively, call it out.

5. 𝗦𝗵𝗼𝗿𝘁 𝗮𝗻𝗱 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗿𝗲𝗮𝗱.

49 words. 3rd grade reading level.

Stop overcomplicating email with big words.
Stop overcomplicating with run-on sentences.

6. 𝗡𝗼 𝗕𝗦, 𝗡𝗼 𝗪𝗶𝘀𝗵𝘆 𝗪𝗮𝘀𝗵𝘆. 𝗔𝘀𝗸 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁.

Saving the best for last they say.

"One of us must change our policy. Please let me know who"

Jobs is indifferent to the decision.

Just a decision.

The status quo is no longer allowed.

Either you change or I will.

———

P.S. Enjoy this? Repost to help your network too ♻️.

🤖Marketing Tool Spotlight: Zapmail

Zapmail is a service that offers affordable Google Workspace accounts optimized for cold email outreach. Key features include automated setup of DKIM, SPF, and DMARC records, seamless integration with tools like Instantly and ReachInbox, and high deliverability rates. The service provides different pricing plans:

• Starter Plan: $39/month, includes 10 mailboxes and 2 exports/month.

• Growth Plan: $99/month, includes 30 mailboxes and 3 exports/month.

• Pro Plan: $299/month, includes 100 mailboxes and 10 exports/month.

For more details, visit Zapmail.

📈Featured Company: Mela

Overview of Mela on Wefunder

Company Overview: Mela is a beverage company specializing in 100% watermelon juice, stabilized using ascorbic acid (Vitamin C) to ensure shelf stability. Founded by Dominic Purpura in 2021, Mela has quickly established itself as a unique player in the hydration drink market by offering a natural, tasty alternative to other hydration drinks.

Product Line: Mela offers five distinct flavors:

1. Original Watermelon

2. Watermelon + Passionfruit

3. Watermelon + Pineapple

4. Watermelon + Ginger

5. Watermelon + Chili Mango

These products are sold in over 7,000 retail locations, including major chains like Target, Kroger, Sprouts, and 7-Eleven.

Market and Financials: The company has shown impressive growth, with a fourfold increase in revenue from $1.4 million in 2022 to $5.7 million in 2023. They have a projected revenue of $17 million for 2024, largely driven by expanded distribution to 16,000+ new locations, including a significant rollout in 7-Eleven stores. Despite not being profitable yet, Mela is heavily investing in sales and marketing to capture a larger market share.

Current Fundraising Campaign: Mela is currently raising funds on Wefunder with a valuation cap of $45 million. The campaign aims to raise between $200,000 and $1.24 million, with proceeds designated for marketing, hiring, and inventory purchases. The minimum investment is $100, and the investment vehicle is a Simple Agreement for Future Equity (SAFE).

Growth and Expansion: Mela plans to continue its aggressive expansion strategy, focusing on increasing its presence in convenience and mass-market stores. The company sources its watermelons from over 1,000 family farms in Vietnam, ensuring a high-quality and consistent supply.

For more details, you can visit their Wefunder campaign page.

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