Unlock Wellness and Work Opportunities: Trends You Need to Know!

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Navigating the dynamic landscape of startup fundraising can be challenging, but staying ahead of the curve can give you the edge you need. In today’s fast-paced world, trending topics can significantly influence investor interest and funding opportunities.

In this edition, we explore four Trending Topics for Fundraising. These emerging trends have the potential to create fundraising momentum, attract investors, and propel your startup to new heights. Leveraging these trends showcases your adaptability and positions your startup as a forward-thinking player in the industry.

Let's explore these trending opportunities and how to harness their power to secure the funding you need to thrive.

Trend #1 Perimenopause Supplement

Perimenopause supplements are designed to help alleviate symptoms associated with perimenopause. These supplements often contain essential vitamins and minerals like magnesium, vitamin B, and calcium, which are believed to support hormonal balance and reduce the severity of perimenopausal symptoms.

Traditionally, perimenopause has been an overlooked phase of menopause. However, this is changing. The hashtag #perimenopause has over 80K videos on TikTok, illustrating growing awareness. This increasing awareness is driving accelerated interest in perimenopause supplements. For instance, one popular pack of perimenopause tablets generates approximately $21.9K/month on Amazon.

What's Next

Perimenopause supplements are part of the broader Perimenopause Care meta trend. Searches for “perimenopause” have surged by 151% over the past five years. Here are a few in-demand perimenopause care products:

• Perimenopause Apps: These allow users to track their mood, monitor changes, and set lifestyle goals related to exercise, nutrition, and more.

• Perimenopause Books: These resources help women manage the physical and emotional challenges that can occur during menopause and perimenopause.

• Perimenopause Tests: These tests examine hormonal levels and other biomarkers affected by perimenopause.

Trend #2 Freelance Visa

A freelance visa is a specialized visa that permits individuals to work independently in a foreign country. With nearly half of the world’s workforce now considered freelancers, these visas offer not only location flexibility but often a path to citizenship. For instance, the German freelance visa program grants permanent residency after five years. Dubai is experiencing significant growth in interest in its freelance visa program, with search volume for “freelance visa Dubai” increasing by 493% over the past five years.

What's Next

Freelance visas are part of the broader Digital Nomad Visa meta trend. Searches for “digital nomad visa” have surged by 4400% over the past five years, and the hashtag #digitalnomad has over 4.6 million posts on Instagram. Many digital nomads now choose their next destination partly based on the country’s visa requirements. As of August 2024, 50 countries offer a digital nomad visa program, compared to only three in 2020.

Trend #3 Migraine Mask

Migraine masks are wearable ice packs made with gel capsules, designed to provide cold relief during a migraine attack. Stored in the freezer, these masks can be worn around the head when a migraine strikes. This product has gained significant popularity, largely thanks to TikTok, where the most-viewed video has over 8.6 million views, and several others have reached over 1 million views. One top-selling migraine mask generates approximately $123K per month on Amazon.

What's Next

Migraine masks are part of the Migraine Therapy Devices meta-trend. Searches for “migraine devices” have increased by 2900% over the past five years. Why? For one, migraines are becoming more prevalent in the US, with more people reporting migraine attacks last year than ever before. Additionally, the severity of migraine attacks is increasing, with approximately 50% now classified as “moderate to severe,” compared to only 22% in 2004.

Trend #4 Pink Matcha

Pink matcha is a type of matcha made from fruit and vegetable-derived powders such as rose petals, beet powder, or dragon fruit. These ingredients give it a unique pink color and a flowery or earthy taste. Like traditional green matcha, pink matcha is high in antioxidants but is caffeine-free.

What's Next

Pink matcha is part of the Colorful Matcha meta trend. Matcha has become a popular drink on Instagram, with the #matcha hashtag boasting over 7.6 million posts. While green matcha remains the most popular, people are increasingly seeking alternatives. Trending matcha products include:

• Red Matcha: An herbal tea made from Hibiscus flowers.

• Blue Matcha: Made from Butterfly Pea Flower, it is said to help manage stress, stabilize blood pressure, and support skin health.

• Orange Matcha: A combination of green matcha with added orange juice and orange slices.