From ADHD Watches to BIAB Nails: The Next Big Opportunities in Emerging Markets

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Navigating the dynamic landscape of startup fundraising can be challenging, but staying ahead of the curve can give you the edge you need. In today’s fast-paced world, trending topics can significantly influence investor interest and funding opportunities.

In this edition, we explore four Trending Topics for Fundraising. These emerging trends have the potential to create fundraising momentum, attract investors, and propel your startup to new heights. Leveraging these trends showcases your adaptability and positions your startup as a forward-thinking player in the industry.

Let's explore these trending opportunities and how to harness their power to secure the funding you need to thrive.

Trend #1 ADHD Watch

ADHD watches are becoming a popular tool for both children and adults with ADHD to manage their daily routines. Although there isn’t a specific ADHD watch on the market yet, many are turning to affordable smartwatches as a solution, prompting companies to rebrand their products as “ADHD watches.”

One such example is a simple watch with silent vibration and a single-button interface, now marketed for ADHD users, which generates around $17K monthly on Amazon.

What’s Next?

ADHD watches are part of a broader meta trend around ADHD products. As awareness of ADHD grows, so does the demand for products tailored to this condition. Some trending ADHD-related items include:

• ADHD chairs: Slightly stimulate movement to help users maintain focus and alertness.

• ADHD apps: Track activities and offer structure to help individuals stay organized.

• ADHD tables: Incorporate sensory fidget toys to ease stress and anxiety.

• ADHD planners: Offer organizational support to manage time, set goals, and stay focused.

Trend #2 Quadrobics

Quadrobics is an exercise trend that involves moving on all fours, mimicking the movement of animals. It’s gaining popularity because it provides a full-body workout without the need for any equipment. However, much of its momentum is due to its unique appeal on social media platforms.

For instance, TikTok features over 356K videos with the hashtag #quadrobics, while Instagram has more than 21K posts using the same hashtag.

What’s Next?

Quadrobics is part of the larger TikTok Communities meta trend, where niche interests thrive. TikTok has become a hub for many of these communities. Some trending TikTok communities include:

• Grounders: Enthusiasts of grounding (connecting with the Earth’s surface for its electrical energy benefits) with 192K related videos on TikTok.

• Witchcore: A community centered around witchcraft, known as "witchtok," with 6.2M videos.

• Mermaidcore: A community of self-proclaimed mermaids with 10.9K videos under the hashtag “mermaidtok.”

Trend #3 Micro SaaS

Micro SaaS is a business model focused on offering software solutions that address specific problems or cater to niche customer segments. These companies often operate with lean teams consisting of a few developers, marketers, and support staff. The model is increasingly popular among entrepreneurs, with many launching their own micro SaaS ventures.

For example, AutoShorts, a one-person startup that uses AI to create short-form videos for YouTube and TikTok, launched in February 2024 and has already achieved $1M in annual recurring revenue (ARR).

What’s Next?

Micro SaaS is part of the broader Digital Solopreneur meta trend. In the U.S., approximately 41 million people identify as solopreneurs, and this figure is expected to rise as more Gen Z members enter the workforce.

In fact, 78% of Gen Z sees entrepreneurship as the most viable career path for them. Popular solopreneur business models include faceless YouTube channels, Temu dropshipping, and Instagram affiliate marketing.

Trend #4 BIAB Nails

BIAB (Builder in a Bottle) is a type of nail polish emerging as a popular alternative to traditional gel and shellac manicures. While gel manicures can cause nail damage over time and shellac typically lasts only about two weeks, BIAB offers a solution to both issues by being gentler on nails and providing longer-lasting results.

Interest in BIAB nails has surged, particularly on Instagram, where the hashtag #BIABnails has over 1.8 million posts.

What’s Next?

BIAB nails are part of the larger Gel Manicure Alternatives meta trend. Concerns about long-term nail damage and improper gel application, which can trap moisture and bacteria, are driving many to explore alternatives. Other popular options include press-on nails and nail stickers.

Last Week’s Poll Results 📈

Which of these topics excite you the most?

🟩🟩🟩🟩🟩🟩 Few Shot Prompting (13)

🟨🟨🟨⬜️⬜️⬜️ Recovery Shoes (7)

🟨🟨🟨🟨⬜️⬜️ Laptop Screen Extender (10)

🟨🟨🟨🟨⬜️⬜️ Flat Back Earrings (10)

40 Votes