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10 voices to listen to on LinkeIn
"Don't tell me I can't do it; don't tell me it can't be done!" Howard Hughes
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Welcome back!
"Don't tell me I can't do it; don't tell me it can't be done!" Howard Hughes
Today’s LOWDOWN: 😎 9.2-minute read time
🤖 Follow These Voices
📊 How to Create Effective Video Scripts That Drive Results!
📲 Go Viral On LinkedIn
💰 Vibeo
🕵️♂️ Suncliff
📢 Announcements
💰Follow These Voices
Choosing the right voices on LinkedIn can be tough.
Here are the people who provide me with the most value in the B2B space 👇
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Top B2B Tech - Michel Lieben 🧠
Michel and Cold IQ share the top AI tools and tech you should be using in your outbound workflow.
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THE Clay Expert - 🦾Eric Nowoslawski
Want to send thousands of hyper-personalized emails? Eric’s your man.
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B2B Business Growth Expertise - Adam Robinson
Currently growing RB2B, Adam’s knowledge in the B2B space is well worth a follow.
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Key Resources for Sales Leaders - Matthew Putnam
Sales leaders or SDRs? Follow him.
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How to Succeed with Cold Email - Tom Grainger
The A-Z on growing a B2B company with cold email.
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Scale with Video - Bethany Stachenfeld
Showing you how to build trust with buyers using Sendspark's video prospecting at scale.
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Top Cold Email Copy Rewrites ✍ - Nick Abraham
Writer’s block when creating email angles? Check out Nick’s cold email rewrites.
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Agency Operations King - Jordan Ross
Struggling with operations at your agency? Following Jordan should help.
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Grow on LinkedIn - Matt Barker
Want to grow on LinkedIn without paying for likes? Follow Matt.
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I check their content daily. Email me back some people you’d add to the list! 💪
📊 How to Create Effective Video Scripts That Drive Results!
Here’s the breakdown:
1️⃣ Trigger: The Reason You’re Reaching Out
Your video script should start with the trigger—the reason you’re reaching out to this particular person or business. This part must be specific to their situation. A generic introduction will fall flat. Instead, show that you’ve done your homework by mentioning a project they’re working on, a recent news update, or a challenge you noticed in their industry. The key is to be relevant, making it clear why you’re reaching out.
Example:
“Hey [Name], I noticed your company recently expanded into the [specific market]. That's amazing!”
2️⃣ Challenge: Highlight the Common Challenge
Now, bring up a challenge that’s relevant to their business and is tied to the trigger you’ve identified. This part is crucial as it positions you as someone who understands their pain points, showing that you’re not just another salesperson, but someone who gets their situation.
Example:
“One challenge many companies face when expanding is maintaining operational efficiency while scaling—especially when dealing with new vendors and unfamiliar markets.”
This is where you offer your solution. Explain how you’ve helped similar companies or clients overcome the challenges they face. Keep it concise but impactful. Real-world examples and testimonials can go a long way here.
Example:
“I’ve worked with companies like [Client Name] to streamline their operations during expansions, helping them scale without sacrificing quality.”
4️⃣ Call to Action: Move the Conversation Forward
Finally, close with a clear call to action. This doesn’t need to be pushy—just an invitation to continue the conversation. Keep it casual but direct, making it easy for the recipient to take the next step.
Example:
“If this sounds like something you’d be interested in, let’s set up a time to chat. I’d love to learn more about your goals.”
Why This Works
This framework is short, sweet, and to the point. It prioritizes relevance and value while making the recipient feel understood. By focusing on the prospect’s specific situation and offering a tailored solution, you’re far more likely to spark meaningful conversations.
Ready to revamp your sales outreach? Give this video script framework a try and see how it transforms your engagement!
Key Takeaways:
Start with a specific trigger.
Highlight a common challenge.
Offer a clear value proposition based on experience.
End with a simple call to action.
Remember, the key to success in sales outreach is personalization and clarity. This framework helps you achieve both while keeping things concise and impactful.
📲 Go Viral On LinkedIn
@mr.paidsocial This is such a hack that nobody is doing yet. #linkedin #linkedintips #contentcreatortips
🤖Marketing Tool Spotlight: Vibeo
Vibeo.ai is an AI-powered platform designed to simplify and enhance the collection of video testimonials for businesses. Its main goal is to turn customer feedback into persuasive video content that builds trust and boosts conversion rates, all while automating the traditionally time-consuming processes of video collection and editing.
Key Features of Vibeo.ai:
Effortless Campaign Creation: Businesses can create video testimonial campaigns in just minutes. The platform provides an intuitive dashboard where users can set up their campaign, define objectives, and customize the design to match their brand.
AI-Driven Question Generation: Vibeo.ai leverages AI to generate personalized, engaging questions tailored to each business's specific needs. These questions help elicit meaningful and detailed responses from customers, ensuring that the testimonials highlight the company's strengths and customer satisfaction.
Automated Video Collection and Editing: The platform automates video collection by allowing businesses to share links with customers, who can then upload their videos at their convenience. Once the videos are submitted, Vibeo's AI-powered tools edit them automatically, adding features like subtitles, HD rendering, and professional styling.
Customization Options: Users can adjust various elements such as video styles, add AI-generated subtitles, and render the videos in full HD. This level of customization ensures that each testimonial aligns perfectly with the company’s branding.
Enhanced Credibility and Engagement: Video testimonials are more personal and trustworthy compared to written reviews, making them a powerful marketing tool. Vibeo.ai aims to help businesses enhance their credibility and increase engagement by showcasing authentic customer voices.
Time-Saving Automation: By automating many of the steps involved in collecting and editing video testimonials, Vibeo frees up valuable time for businesses, allowing them to focus on other critical aspects of their operations.
Pricing and Accessibility:
Vibeo offers a tiered pricing model that ranges from a free plan to more advanced subscriptions:
Free Plan: Includes two video testimonials per month, with basic editing features and watermarked videos.
Basic Plan ($14/month): Provides up to 20 video testimonials, removes watermarks, and includes AI-driven features.
Pro Plan ($29/month): Geared towards larger businesses, offering unlimited campaigns, no watermarks, and full access to advanced AI features and customization tools
Conclusion:
Vibeo.ai is a versatile and user-friendly platform that helps businesses capitalize on the power of video testimonials. Its automation, customization, and AI capabilities make it a compelling choice for companies looking to boost their credibility, engage with diverse audiences, and ultimately increase conversions through authentic customer feedback.
📈Featured Company: Suncliff
Suncliff is a wellness company raising funds on Wefunder with a focus on disrupting the $432 billion sleep industry through innovative CBD-infused products. Established in 1998 and based in Tacoma, Washington, Suncliff develops experience-enhancing products like CBD pillows, terpene gems, and CBD pills aimed at improving sleep and social experiences.
Campaign Highlights:
Valuation: The company has a $30 million valuation cap with an early bird bonus that lowers the cap to $22.5 million for the first $300K of investments. Investors receive a SAFE (Simple Agreement for Future Equity), betting that the company will grow beyond this valuation
Product Reach: Suncliff's CBD-infused pillows are currently sold in hundreds of retail stores across the U.S., including Kohl's and Sit N Sleep. Their viral success on TikTok, amassing over 200 million views and selling 35,000 products, has further expanded their reach.
Financial Performance: In 2024, Suncliff achieved $500,000 in sales in the first quarter alone and surpassed these figures in the second quarter. Despite these strong sales, the company is still in a growth phase, reporting a net loss as they continue to reinvest in expansion.
Market Opportunity: Suncliff aims to capitalize on the growing demand for CBD products and wellness solutions, particularly those addressing sleep. They see future potential in expanding retail partnerships and executing an IPO.
Use of Funds:
The funds raised through Wefunder will be used to support advertising, social marketing, product packaging, inventory, corporate expansion, and operational costs.
This campaign offers early investors a chance to participate in a rapidly growing company positioned at the intersection of wellness and sleep technology, with a proven market presence and ambitious growth plans.
Would You Invest In Suncliff? |
📢 Announcement: 📢
At Pre-IPO Hype, we specialize in helping startups like yours thrive in the competitive landscape by providing tailored digital marketing services. Our approach combines cutting-edge strategies with deep industry insights to drive investor acquisition, enhance brand visibility, and optimize your equity crowdfunding campaigns.
Here’s what sets us apart:
Exclusive Partnership: We work as your sole marketing partner, ensuring a focused and consistent approach across all channels. Our exclusivity means no conflicts and full dedication to your success.
Customizable Service Packages: Our Ala Carte Service Library lets you select the exact services you need—from CRM buildouts to SEO, content creation, and paid media campaigns. Plus, we offer substantial discounts if you commit to a longer-term partnership.
Equity Compensation: We believe in your vision, which is why we offer a unique cash-and-equity payment model. This allows you to minimize upfront costs while still accessing top-tier marketing services, with Pre-IPO Hype taking a small equity stake in your company.
Long-Term Value: By partnering with us, you’re not just getting a service provider—you’re gaining a long-term ally invested in your growth. We’ll be there to support you every step of the way, from scaling your operations to preparing for a successful exit.
What’s Included:
Comprehensive digital marketing services tailored to your needs.
An exclusive partnership ensuring consistent, focused marketing efforts.
Customizable packages with substantial discounts based on your commitment level.
A unique opportunity to leverage equity as part of your payment model.
If your startup/company is looking for a long-term relationship fit with regards to marketing, click here to apply today.
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